A mere 17% of all visitors to your website will stay there more than 4 seconds. What do the other 83% do during the 10 seconds they’re on the site? Well, headlines are the most-read text on the Internet. Four out of five web visitors will read a headline, while only one in five will read more than … Read more
One of the most prominent organisations in digital marketing has once again made a splash in the world of marketing education. HubSpot, the well-known inbound marketing software company, recently launched a new section of their Academy: HubSpot Projects. “Projects” are designed to teach HubSpot customers how to better accomplish their inbound marketing goals using HubSpot … Read more
In my last offering we discussed the basics when it comes to reading the abundance of information available in Google Analytics. You would have noticed that the final line of that entry implied that there is even more data that can be gleaned in Analytics through the use of Google Tag Manager. You are so … Read more
In today’s marketing world, targeted content is vital: companies that want to attract as many potential customers as possible must be sure that they can identify the needs of each specific type of prospective buyer. When referred to collectively, these different types of customers are known as buyer personas. A buyer persona is a representation … Read more
I touched on Google Analytics and Google Tag Manager during my foray into the world of Conversion Tracking in my last blog post, a topic which probably had you salivating in anticipation for this installment by the Bearded Dragon (TM) -me. If you’ve already put the Conversion Tracking code on your “thank you” page, excellent, I … Read more
Are you keen to dive head-first into the world of inbound marketing for lead generation? Getting started can be thrilling; your motivation is high and you’ve done your research. You’re ready to go! But are you making one of the 5 common mistakes that many businesses make when starting out in inbound marketing? We’ve compiled … Read more
Conversion tracking; the “ol’ Converty”, that’s what we call it here in the office. By ‘we’, I mean ‘me’, and when I say ‘me’, I mean nobody. Nobody calls it that. It’s called Conversion Tracking, and there is no short cut. I’ve extolled the virtues of having Conversion Tracking set up on your websites on … Read more
Are the calls to action on your website effective? Are you looking for ways to improve your conversion rates? Do you need some tips to improve your calls to action? Calls to Action (CTA) are those little tempters that generate excitement and direct website visitors to your landing pages, where your premium offers are featured! … Read more
You’ve probably heard marketers talk about “friction” as a being bad thing – something to be avoided. But what do we mean by “friction” in an online campaign? It’s a convenient term to denote all the little irritants and obstacles that interrupt the smooth passage of your readers’ attention from the offer you are making … Read more
