Blog
Australian digital, inbound & content marketing blog.
How to Create a Content Strategy that Works for Your Business
There’s no doubt that a sound content strategy is a must-have in any marketing toolbox – but putting one together can be easier said than done! Your content strategy covers the creation and management of all the written, audio and visual content related to your...
Should You Show Pricing? We Asked 24 Marketing Leaders to Weigh In
It's a common marketing question: Should you show your pricing up front, or hold it back until later? Let's find out what the experts say... Everyone seems to have an opinion on this topic, and there's no simple yes or no answer. Of course it will depend on whether...
This email shows why marketers have a bad name…
The other day I signed up for a webinar being run by one of my competitors. It was one of those on-demand "grow your business using our method" webinars where they try to make it look like it's live. You know the ones... There are three different start times,...
Content Marketing in 2020: Who’s Reading Your Content and Is It Effective?
If you’re like most businesses these days, you’re investing time, money (or both) into content marketing in the hope that it will boost your profile and bring you new customers. And while it’s clear that a targeted and effective content marketing plan will do wonders...
3 Types of Gated Content to Supercharge Your Marketing in Tough Times
When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download. And if they do, it's not something that their audience finds compelling. This is a HUGE missed...
5 Best Ways to Improve Lead Nurturing with Marketing Automation
This is a guest post by Dave Schneider, founder at LessChurn. Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be. We know that it is impossible to address...
Where Does SEO Fit With Inbound Marketing?
You've almost certainly heard about both SEO and inbound marketing before. But do you know the differences between the two? SEO is the fuel, while inbound marketing is the engine. In other words, search engines are one way of bringing traffic and visibility to your...
![[VIDEO] How To Create A High-Converting Landing Page for Adwords (And Track Its Results Properly)](https://www.clck.com.au/wp-content/uploads/how-to-create-adwords-land-page.jpg)
[VIDEO] How To Create A High-Converting Landing Page for Adwords (And Track Its Results Properly)
Click on the above video to see a real life example of an Adwords campaign that converts at around 20%, with the landing page and conversion tracking strategy explained. "We've tried Google Adwords - it didn't work for us." I hear this from business owners all the...
Value Propositions: Examples from the World’s Best
We are pleased to present you with this exclusive guest article by Glenn Bartlett from Step Change. There are some things in life that a business can live without — a value proposition is not one of them. In a world of fierce competition where your audience has a...
The Power of Data-driven Content Marketing
We are pleased to present you with this exclusive guest article by Tony Solomon from MediaGurus. The internet is a global trading post, where the power of data science enables marketers to gain access to consumers’ social dynamics. It goes without saying that this is...
![See How We Generated 416 Leads for $426 Using this Simple Quiz [VIDEO CASE STUDY]](https://www.clck.com.au/wp-content/uploads/How-We-Generated-416-Leads-for-426-Using-this-Quiz-768x403.jpg)
See How We Generated 416 Leads for $426 Using this Simple Quiz [VIDEO CASE STUDY]
We recently worked with one of our clients to create an interactive quiz for lead generation. This quiz got the business 416 highly targeted leads for a total advertising budget of $426 on Facebook (at the time of writing - the campaign is still running, getting new...
Inbound Marketing vs Outbound Marketing: Which Is Best for You?
Ever noticed how Apple, Google and other huge companies with great products still run marketing and advertising campaigns? Even if your product or service is one of the most innovative ideas ever, you still need to invest time and money in marketing it. When it comes...
![[Video] How to Make Your WordPress Website Secure SSL/HTTPS in 12 Minutes](https://www.clck.com.au/wp-content/uploads/How-to-Make-Your-WordPress-Website-Secure-SSL-HTTPS-768x403.jpg)
[Video] How to Make Your WordPress Website Secure SSL/HTTPS in 12 Minutes
If you're reading this then you probably already know there are lots of good reasons why you'd want to make your site HTTPS. Reasons to switch your site to HTTPS include: Google will soon start showing warnings for sites that are not HTTPS Sites that are HTTPS are...
CoSchedule Software Review
You’re working with a team of writers, editors, graphic designers and social media gurus to manage multiple blogs - but it's become time-consuming, messy and downright difficult to keep track of your content and publishing deadlines. Sound familiar? You’re not alone –...
How to Use Quizzes in Your Content Marketing
When it comes to content marketing, you probably think of the usual suspects - blog posts, ebooks, white papers and so on. But tools such as quizzes are underrated in the marketing toolbox - at least for now. With the rise of platforms such as TryInteract making quiz...
How to Achieve Content Marketing Success in 2017
While content marketing isn’t a “hot” new form of marketing, there are a surprising number of SMEs and marketing agencies who aren’t utilising it! Today we have some of the most educated and savvy consumers in the world who don’t respond to traditional forms...
5 Tips to get Your Blog Read by More People in 2017
If you’ve already got a business blog up and running in 2016, it’s time to strap yourself in for a big 2017. Content marketing is set to have the biggest commercial impact of all forms of online marketing in the next year. On top of that, leading online marketers in...
5 Most Overrated Marketing Tactics
In 2016 when there are more marketing tactics and channels than you could poke a stick at, what's a marketer to do when faced with the dilemma of only choosing a few? Let us help you weave through the clutter and find your perfect tactic by listing 5 of the most...
Why Video Will Rule Your Inbound Strategy in 2017
When you’re browsing your favourite sites and social media online, what kinds of content do you consume most? Which do you find most engaging? Articles and posts? Not likely. Pictures? Sometimes, but generally we just skim them. Videos? Yes! Research recently...
Should You Outsource Your Content Marketing?
Content Marketing is one of the most expensive marketing ventures you’re going to undertake. Not just the initial outlay for services and tools – such as social and project management software – but the valuable time you’re spending creating your content. But despite...