The Larger Market Formula – Why Most Ads & Marketing Funnels Don’t Work

Did you know that only around 3% of your potential target market is ready to buy at any given time? The vast majority are either not even aware they have a problem you can solve, or haven’t started looking at solutions … yet. Yet most marketing and advertising is focused on reaching the tiny segment who are ready to make a purchase decision. This results in a very crowded space, with many businesses competing for the attention of this “buy

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How to Turn Your Email Subscribers into Customers & Raving Fans

When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.

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Marketing Psychology: How to Win Customers with Content

Producing online content can boost your brand’s credibility. Post on social media. Write blog and article posts. Create webinars. You know the means, but what about the context? With the sea of content on the web these days, how can you get prospects to stop scrolling and read what you have to say? Content marketing is layered with hidden strategies and rules, but it’s always essential to understand your target audience’s thoughts and behaviour first. This way, your content will

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10 Questions You Need to Ask Your SEO Agency

If you’re considering hiring a new SEO agency or you’re already working with one and want to know if they’re doing a good job, there are some questions about their approach that you might want to ask. There are a lot of smoke and mirrors in the SEO industry. It can be hard to sort through all the noise and find out if your agency is going to get you results, or waste your money. And when we’re talking about

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