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Australian digital, inbound & content marketing blog.
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See How We Generated 416 Leads for $426 Using this Simple Quiz [VIDEO CASE STUDY]
We recently worked with one of our clients to create an interactive quiz for lead generation. This quiz got the business 416 highly targeted leads for a total advertising budget of $426 on Facebook (at the time of writing - the campaign is still running, getting new...
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Inbound Marketing vs Outbound Marketing: Which Is Best for You?
Ever noticed how Apple, Google and other huge companies with great products still run marketing and advertising campaigns? Even if your product or service is one of the most innovative ideas ever, you still need to invest time and money in marketing it. When it comes...
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[Video] How to Make Your WordPress Website Secure SSL/HTTPS in 12 Minutes
If you're reading this then you probably already know there are lots of good reasons why you'd want to make your site HTTPS. Reasons to switch your site to HTTPS include: Google will soon start showing warnings for sites that are not HTTPS Sites that are HTTPS are...
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CoSchedule Software Review
You’re working with a team of writers, editors, graphic designers and social media gurus to manage multiple blogs - but it's become time-consuming, messy and downright difficult to keep track of your content and publishing deadlines. Sound familiar? You’re not alone –...
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How to Use Quizzes in Your Content Marketing
When it comes to content marketing, you probably think of the usual suspects - blog posts, ebooks, white papers and so on. But tools such as quizzes are underrated in the marketing toolbox - at least for now. With the rise of platforms such as TryInteract making quiz...
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How to Achieve Content Marketing Success in 2017
While content marketing isn’t a “hot” new form of marketing, there are a surprising number of SMEs and marketing agencies who aren’t utilising it! Today we have some of the most educated and savvy consumers in the world who don’t respond to traditional forms...
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5 Tips to get Your Blog Read by More People in 2017
If you’ve already got a business blog up and running in 2016, it’s time to strap yourself in for a big 2017. Content marketing is set to have the biggest commercial impact of all forms of online marketing in the next year. On top of that, leading online marketers in...
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5 Most Overrated Marketing Tactics
In 2016 when there are more marketing tactics and channels than you could poke a stick at, what's a marketer to do when faced with the dilemma of only choosing a few? Let us help you weave through the clutter and find your perfect tactic by listing 5 of the most...
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Why Video Will Rule Your Inbound Strategy in 2017
When you’re browsing your favourite sites and social media online, what kinds of content do you consume most? Which do you find most engaging? Articles and posts? Not likely. Pictures? Sometimes, but generally we just skim them. Videos? Yes! Research recently...
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Should You Outsource Your Content Marketing?
Content Marketing is one of the most expensive marketing ventures you’re going to undertake. Not just the initial outlay for services and tools – such as social and project management software – but the valuable time you’re spending creating your content. But despite...
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5 Steps to Creating the Perfect Content Offer
Content marketing is an interesting business to be in. On one hand, you’re offering your target audience information on how to be able to do something better. Yet on the other, you’re ultimately wanting them to move farther down the sales and marketing funnel so you...
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7 Podcasts that Will Make You Better at Inbound Marketing
Podcasting is on the rise. It seems like these days every man and his dog is starting a podcast about something, whether it be Pokemon Go, gardening, or inbound marketing. To help you sift through it all and make sense of the best podcasts for inbound marketers to...
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10 Things to Look for When Hiring Marketers
Hiring marketers is hard. You want a professional 'jack-of-all-trades' in marketing as well as a critical thinker, high achiever and someone sociable. The perfect employee doesn't exist. We wish they did too - but they don't. So we've put together our top 10 things...
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10 Things I Hate About Inbound Marketing
Inbound Marketing has been at the forefront of a lot of business' marketing efforts in recent times. It offers you the ability to engage with your target consumer on a deeper level without the need for cold connections. But like every marketing platform or avenue, it...
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How To Create a Content Marketing Calendar
With the right planning, your blog can generate massive authority in your industry, win the hearts and trust of new customers and launch your sales and business into the stratosphere. But without that careful planning, a blog is nothing more than a distraction to new...
read moreHow to get Higher Open Rates on your Marketing Emails
Do you ever get frustrated with low email open rates? Maybe you've tried sending emails at different days and times, only to find that it has minimal impact on your open and click through rates. Imagine if there was a way you could send your marketing emails at...
read more6 Steps for Being Successful at Business Blogging
Before you go rushing off to start banging out blog posts for your business willy nilly, it’s important to remember that amazing business blogging results don’t happen by accident. There are a few important things to keep in mind before you embark on business...
read more13 Savvy Ways to Spend your Extra Marketing Budget
No matter if your marketing budget is set seasonally, quarterly or yearly - there’s no time like the present to start putting any extra funds to work. Here, we’ve outlined 13 ways to spend that extra cash and fill your marketing initiatives with a few great avenues...
read moreHow to Make Call Tracking Part of Your Inbound Marketing Strategy
One of the big advantages to using “all in one” marketing systems such as HubSpot is that it gives you closed loop reporting. This means you aren’t trying to join together a bunch of different data sources to figure out where your website traffic and leads are coming...
read more4 Tips for Facebook B2B Lead Generation
Living in the 21st century means you’re more connected than ever. The consumerist society we are all a part of delivers connectivity through the internet, and more specifically, social media. As a marketer, you probably already understand the importance of Facebook as...
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