How we help you grow…
For businesses that sell a complicated product or service, content can play an important role in educating and nurturing your leads until they’re ready to make a buying decision. We help you plan and implement a content marketing strategy suited to your specific business that includes regular blog publishing and promotion, lead magnets, landing pages, and email marketing to drive results. These are proven techniques we’ve used to help dozens of business grow.
If your website doesn’t show up in Google when someone searches for your main competitive keywords, you may benefit from a search engine optimisation (SEO) campaign. We start by looking at your website and seeing what “on page” elements need to be improved – elements such as the content, URL structure, and metadata. Then we look at opportunities to get you high quality inbound links and citations from other websites. Within a few months you will see a dramatic improvement in organic traffic.
Google Adwords (search and display, as well as remarketing), Facebook, and LinkedIn advertising are all valid ways to drive high quality targeted traffic to your website. We can implement these strategies for you or optimise your existing campaigns to ensure a strong ROI.
Social media is a great opportunity to connect with potential customers. We’ll help you find out what platforms will be the most lucrative for your business, optimise your accounts, develop a posting strategy, and then implement that strategy to drive traffic to your website and grow your audience.
Good social media strategy involves a mix of providing value (e.g. sharing your helpful content) to build trust, before doing social selling. It’s crucial to find the right balance between the two. Paid social is also a great way to speed up results on social media, growing your audience and amplifying the reach of your content so it’s seen by the right people.
Marketing automation software such as HubSpot, InfusionSoft, and ActiveCampaign is changing the way businesses communicate with their audiences. We help you make the most of these powerful tools by building your marketing automation strategy and then implementing it with a combination of content, email, social, and analytics. The result is the right messages going to the right people at the right time, driving more traffic and leads for your business.
Low Hanging Fruit
Review & Optimise
Frequently asked questions
How fast will I see results?
We’ll implement strategies that yield both short term (e.g. advertising on Google and social media) and long term (content marketing, SEO) gains. This ensures you get a strong ROI right from the outset, while building longer terms strategies that will gain momentum over time.
What sort of businesses do you work with?
We typically work with medium-sized business who have the resources and foresight to invest in a long term partnership with a growth- & ROI-focused marketing agency. This includes businesses in both B2B and B2C industries. Strategies such as content marketing and marketing automation are especially suited to businesses with a long sales cycle and high customer value, and whose sales teams would benefit from better educated and qualified leads.
How much do your services cost?
We typically work on projects larger than $10,000 (often spread over several months). This allows us to fully commit to a client, learning and understanding their business, and having the time to do things properly, finding opportunities for big marketing wins.
Do you offer any other services not listed here?
Yes, we can also assist with other services such as web design/development, software management/implementation (e.g. HubSpot, Infusionsoft, ActiveCampaign, etc.), copywriting, call tracking, and training/coaching. We can also connect you with our partners who specialise in other services we don’t offer such as branding, sales consulting, and graphic design.