Ever noticed how Apple, Google and other huge companies with great products still run marketing and advertising campaigns? Even if your product or service is one of the most innovative ideas ever, you still need to invest time and money in marketing it. When it comes to choosing a marketing strategy, you can choose to use inbound marketing, outbound marketing or both. However, as a small or medium-sized company, you may not have the budget to invest in both. So, it
If you’re reading this then you probably already know there are lots of good reasons why you’d want to make your site HTTPS. Reasons to switch your site to HTTPS include: Google will soon start showing warnings for sites that are not HTTPS Sites that are HTTPS are favoured in search results It makes your site more trustworthy from a user perspective – particularly if you have any sort of account creation process where you store users’ personal information (e.g. ecommerce)
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] You’re working with a team of writers, editors, graphic designers and social media gurus to manage multiple blogs – but it’s become time-consuming, messy and downright difficult to keep track of your content and publishing deadlines. Sound familiar? You’re not alone – so how do we fix it? The answer is simple: find a tool to help you manage your schedule and workflow. There are plenty of options, but
When it comes to content marketing, you probably think of the usual suspects – blog posts, ebooks, white papers and so on. But tools such as quizzes are underrated in the marketing toolbox – at least for now. With the rise of platforms such as TryInteract making quiz creation quick and easy, quizzes are set to be a staple in content marketing. Most people can’t help themselves when they see those BuzzFeed quizzes. Who can resist clicking on topics like “This Condiment Quiz
While content marketing isn’t a “hot” new form of marketing, there are a surprising number of SMEs and marketing agencies who aren’t utilising it! Today we have some of the most educated and savvy consumers in the world who don’t respond to traditional forms (outbound) of marketing. This means that we must constantly look to innovate and update our content marketing strategies. Get a head start on content marketing with our 3 best tips to achieve content marketing success in
If you’ve already got a business blog up and running in 2016, it’s time to strap yourself in for a big 2017. Content marketing is set to have the biggest commercial impact of all forms of online marketing in the next year. On top of that, leading online marketers in Australasia agree that blogging is the most effective type of content marketing out there for growing your sales and taking your business to the next level. So just by blogging, you’re already
In 2016 when there are more marketing tactics and channels than you could poke a stick at, what’s a marketer to do when faced with the dilemma of only choosing a few? Let us help you weave through the clutter and find your perfect tactic by listing 5 of the most overrated marketing tactics around today. 1. OOH OOH stands for “out of home” advertising, and refers to things like billboards and bus stop ads. This is somewhat of an obvious
When you’re browsing your favourite sites and social media online, what kinds of content do you consume most? Which do you find most engaging? Articles and posts? Not likely. Pictures? Sometimes, but generally we just skim them. Videos? Yes! Research recently published in HubSpot’s ‘State of Inbound 2016’ shows us that 45% of people watch more than an hour of Facebook or YouTube videos a week and 55% of people consume video content thoroughly. This isn’t just limited to B2C demographics
Content Marketing is one of the most expensive marketing ventures you’re going to undertake. Not just the initial outlay for services and tools – such as social and project management software – but the valuable time you’re spending creating your content. But despite this large investment, content marketing is yielding a strong ROI for many companies – especially those with a long and complicated buying process where the customer needs to be educated about the solution. More and more businesses are outsourcing
Content marketing is an interesting business to be in… On one hand, you’re offering your target audience information on how to be able to do something better. Yet on the other, you’re ultimately wanting them to move further down the sales and marketing funnel so you can keep the lights on in your business! Eventually you need to ask for the sale, because just showing people how to DIY is not going to pay the bills. (Having said that, you’d be
When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.
Producing online content can boost your brand’s credibility. Post on social media. Write blog and article posts. Create webinars. You know the means, but what
No matter your business, generating leads is always a high priority. Here’s our top tips on how to create an effective lead magnet that will get you clients.
It’s December already, which means it’s time for your inbox to be flooded with 2020 roundup emails. In our end of year email: Meet Tricia,