We are pleased to present you with this exclusive guest article by Glenn Bartlett from Step Change. There are some things in life that a business can live without — a value proposition is not one of them. In a world of fierce competition where your audience has a limited attention span, a value proposition is the tool that you need to succinctly break the ice, define what you will do for your customer, and highlight how you are better
We are pleased to present you with this exclusive guest article by Tony Solomon from MediaGurus. The internet is a global trading post, where the power of data science enables marketers to gain access to consumers’ social dynamics. It goes without saying that this is a virtual gold mine. The facade are websites and online shops which respond personally to consumers, while providing content that feels useful and genuine. This all happened for a good reason – people hate ads.
We recently worked with one of our clients to create an interactive quiz for lead generation. This quiz got the business 416 highly targeted leads for a total advertising budget of $426 on Facebook (at the time of writing – the campaign is still running, getting new leads every day). Now we’ve talked about how to use quizzes as part of your content marketing before, but now we’re showing you how effective it can be… In this video we show
Ever noticed how Apple, Google and other huge companies with great products still run marketing and advertising campaigns? Even if your product or service is one of the most innovative ideas ever, you still need to invest time and money in marketing it. When it comes to choosing a marketing strategy, you can choose to use inbound marketing, outbound marketing or both. However, as a small or medium-sized company, you may not have the budget to invest in both. So, it
If you’re reading this then you probably already know there are lots of good reasons why you’d want to make your site HTTPS. Reasons to switch your site to HTTPS include: Google will soon start showing warnings for sites that are not HTTPS Sites that are HTTPS are favoured in search results It makes your site more trustworthy from a user perspective – particularly if you have any sort of account creation process where you store users’ personal information (e.g. ecommerce)
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] You’re working with a team of writers, editors, graphic designers and social media gurus to manage multiple blogs – but it’s become time-consuming, messy and downright difficult to keep track of your content and publishing deadlines. Sound familiar? You’re not alone – so how do we fix it? The answer is simple: find a tool to help you manage your schedule and workflow. There are plenty of options, but
When it comes to content marketing, you probably think of the usual suspects – blog posts, ebooks, white papers and so on. But tools such as quizzes are underrated in the marketing toolbox – at least for now. With the rise of platforms such as TryInteract making quiz creation quick and easy, quizzes are set to be a staple in content marketing. Most people can’t help themselves when they see those BuzzFeed quizzes. Who can resist clicking on topics like “This Condiment Quiz
While content marketing isn’t a “hot” new form of marketing, there are a surprising number of SMEs and marketing agencies who aren’t utilising it! Today we have some of the most educated and savvy consumers in the world who don’t respond to traditional forms (outbound) of marketing. This means that we must constantly look to innovate and update our content marketing strategies. Get a head start on content marketing with our 3 best tips to achieve content marketing success in
If you’ve already got a business blog up and running in 2016, it’s time to strap yourself in for a big 2017. Content marketing is set to have the biggest commercial impact of all forms of online marketing in the next year. On top of that, leading online marketers in Australasia agree that blogging is the most effective type of content marketing out there for growing your sales and taking your business to the next level. So just by blogging, you’re already
In 2016 when there are more marketing tactics and channels than you could poke a stick at, what’s a marketer to do when faced with the dilemma of only choosing a few? Let us help you weave through the clutter and find your perfect tactic by listing 5 of the most overrated marketing tactics around today. 1. OOH OOH stands for “out of home” advertising, and refers to things like billboards and bus stop ads. This is somewhat of an obvious
Looking for free email marketing tools for your business? Here are the best marketing tools to help you manage your email marketing campaigns.
Did you know that only around 3% of your potential target market is ready to buy at any given time? The vast majority are either
If you’re actively looking for ways to improve your website’s rankings, there’s a good chance you’ve heard about core web vitals. But if SEO is not your strong point, you may be wondering exactly what they are and why they matter.
When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.
Producing online content can boost your brand’s credibility. Post on social media. Write blog and article posts. Create webinars. You know the means, but what