How should SEO fit in with your content strategy? [Slideshare]

Content Strategy and SEO – Melbourne HubSpot User Group Presentation from Damien Elsing Last week I presented at the Melbourne Hubspot User Group meetup at Beer Deluxe in Federation Square. The presentation was all about how SEO fits in with your content strategy. The full presentation is embedded above. Here are some of the key takeaways from my presentation about content strategy and SEO: SEO should be taken into account at all phases of the content creation process (planning, creating,

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How Marketing Automation Saves You Money and Time

Have you ever felt pulled in multiple directions during the day as you try to cover everything at once? One minute you’re on Twitter and the next you’re trying desperately to come up with your next blog idea, only to produce something semi effective, but not great. Marketing can be a tough gig, especially when you’re in charge of multiple channels online. You simply can’t be everywhere at once, or can you? When it comes to social media and digital

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3 New Keyword Rules for Modern On-Page SEO

Keywords have come a long way from the old days of black-hat SEO, where webmasters stuffed keywords into the background of their sites to help them rank highly. This would often work even if their content didn’t deserve such prominence in search results. The window of opportunity for using this approach closed a while ago. Google prides itself on changing its search algorithm very frequently to prevent these kinds of black hat tactics from succeeding. Google rolls out as many as 40

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Google Adwords: Back To Basics

Recently I’ve been mentoring some of the junior staff in creating AdWords accounts that would allow clarity in data for analysis and optimisation in the coming weeks and months. Around the moment I, almost flippantly, said that the data in Analytics fed from Google Tag Manager would provide all the information one would need to make quality decisions in AdWords, I realised I had been putting the cart before the horse. A light bulb moment struck, firstly in relation to

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Using Google Tag Manager to Track On Site Events

In my last offering we discussed the basics when it comes to reading the abundance of information available in Google Analytics. You would have noticed that the final line of that entry implied that there is even more data that can be gleaned in Analytics through the use of Google Tag Manager. You are so perceptive. I like working with you. I mentioned that you can create ‘Goals’ in Google Analytics that would allow you to see when people reach

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How to Build the Ultimate Content Marketing Team

You are nothing without your team. In the world of B2B, the marketing team has become the most important department to ensure success. Your marketing team are the guys or gals who are going to take an initial idea and bring it to life for your customers and clients. They are the connection between a product and sales. Now is an exciting time for any marketer to be working, as the possibilities of digital and inbound marketing are endless. The consumer now

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11 Ways to Find Ideas For Your Company Blog

It seems like every company is blogging these days, and for a good reason. Having a regularly updated blog will get you 434% more pages indexed by search engines, 55% more website traffic, and make 60% of customers feel more positive about your company after reading content. On top of that, blogs are relatively cheap and (unlike paid advertising) their beneficial effects will continue for as long as your website stays online. So if your company doesn’t already have a blog, now is a

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How Data Will Influence Your Search Engine Marketing in 2015

2015! Woah, that came on quick. As I went skidding into Christmas like this was one of the many sequels to The Fast and The Furious, my clients prepared for the period with strategies to ensure that January starts with a bang not a whimper, I am already prepping for 2015. Obviously the game has changed since last year; it goes without saying in a medium that changes more rapidly than my girlfriend’s mind. When I look at some of the

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6 Content Marketing Trends for Australian Businesses in 2015

As another year wraps up, offices around Australia start to shut down for the Christmas break, but if you’re anything like us, you’re just revving up for 2015! The digital marketing world never seems to stop, and next year is looking to be bigger than ever when it comes to content marketing. So, what are the key trends you should be looking for in the year ahead? And how can you make 2015 your best year yet? We’ve researched the biggest

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How to Use Buyer Personas in Your Marketing

In today’s marketing world, targeted content is vital: companies that want to attract as many potential customers as possible must be sure that they can identify the needs of each specific type of prospective buyer. When referred to collectively, these different types of customers are known as buyer personas. A buyer persona is a representation of your ideal customer. Developing buyer personas is an integral part of content marketing. Until you have a good idea for whom you are creating

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How to Turn Your Email Subscribers into Customers & Raving Fans

When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.

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