Getting Started with Marketing Automation

If there’s one thing that inbound marketing requires for every company in every industry, it’s time. Creating your marketing strategy, coming up with blog topics, generating content, managing your social media accounts…the list of marketing tasks to do goes on and on. Fortunately for busy marketers, there is a way to ease this time crunch: inbound marketing automation. As the name suggests, inbound marketing automation is simply the name given to software tools that are designed to help business owners

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4 Key Metrics to Measure with Google Analytics & Tag Manager

I touched on Google Analytics and Google Tag Manager during my foray into the world of Conversion Tracking in my last blog post, a topic which probably had you salivating in anticipation for this installment by the Bearded Dragon (TM) -me. If you’ve already put the Conversion Tracking code on your “thank you” page, excellent, I have taught you well, young Padawan, you will go far. If you haven’t, I’m not mad, just disappointed. But there is hope to redeem yourself.

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5 Inbound Marketing Mistakes to Avoid

Are you keen to dive head-first into the world of inbound marketing for lead generation? Getting started can be thrilling; your motivation is high and you’ve done your research. You’re ready to go! But are you making one of the 5 common mistakes that many businesses make when starting out in inbound marketing? We’ve compiled a list of the 5 common mistakes – and provided simple and effective advice to help you avoid them. So read on and discover how

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How To Create Content That Speaks To Your Target Audience

Have you ever spent time creating a piece of content, only to put it out there and all you hear is crickets? It’s not a good feeling. But what if your content just wasn’t speaking to your target audience? What if a few tweaks and a better understanding of their needs and desires was the trick to creating content that converts? We’re here to lend you a hand and help you create content that speaks to your target audience in

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5 Tips To Get Noticed On Linkedin (Without Feeling Pushy)

Do you find yourself actively checking LinkedIn but are unsure how to actually get noticed by the people you want to do business with? Do you have aspirations to engage and network more but your current tactics just aren’t getting you anywhere? LinkedIn can be a tricky platform to master. You may feel like you’re actively participating but you’re just not getting noticed at all, or if you are, it’s by the wrong people entirely. Or maybe you’re just not sure

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How to Let Your Content do the Selling for You

Long gone are the days when the pushy salesman was the best way to sell a product or service. These outdated forms of traditional sales and marketing are quickly being pushed aside and are being replaced by the new form of modern sales: inbound marketing and content marketing. We’ve all heard this statement before – ‘content is king’. That may be true in many ways, but how can we leverage this content so that it does the selling for us? It might

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What Results Can I Expect from Content Marketing?

If you haven’t yet jumped on the bandwagon of using content marketing in your overall marketing strategy, then think again. Content marketing is now used by the majority of online businesses (in fact 93% of B2B Marketers are using content marketing). Of course, the end goal for all online businesses is to drive traffic and sales, and content marketing is your go-to source to ensure this happens. But you may ask yourself, what results can I expect from content marketing? The possibilities

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The How & Why of Tracking Conversions on Your Website

Conversion tracking; the “ol’ Converty”, that’s what we call it here in the office. By ‘we’, I mean ‘me’, and when I say ‘me’, I mean nobody. Nobody calls it that. It’s called Conversion Tracking, and there is no short cut. I’ve extolled the virtues of having Conversion Tracking set up on your websites on a number of occasions in my previous blog posts, so I’m going to assume that we all know that the number one mistake in relation

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5 Tips for B2B Social Media Marketing Success

Have you given serious consideration to social media marketing for your B2B business? Or maybe you’ve written it off as not relevant to your business? Many B2B companies have been reluctant to hop on the social media marketing bandwagon. But the time for dawdling has ended. An increasing amount of B2B companies are starting to take social media marketing seriously, and are harnessing it to build brand awareness, generate leads, and increase sales. In fact, an AdAge survey recently reported that

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3 Content Marketing Myths You Should Stop Believing

Content marketing isn’t just a fad, it’s a fact. Companies who engage in content marketing report 63% more leads than companies who don’t, and 70% of customers say they prefer to get to know a company through articles rather than ads. And it’s not just for B2C businesses, 91% of B2B businesses report they use content marketing. Google trends also clearly show that the term is now accepted and commonplace. With the popularity of content marketing, numerous articles have popped

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How to Turn Your Email Subscribers into Customers & Raving Fans

When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.

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