Using Google Tag Manager to Track On Site Events
In my last offering we discussed the basics when it comes to reading the abundance of information available in Google Analytics. You would have noticed that the final line of that entry implied that there is even more data that can be gleaned in Analytics through the use of Google Tag Manager. You are so perceptive. I like working with you. I mentioned that you can create ‘Goals’ in Google Analytics that would allow you to see when people reach
How to Build the Ultimate Content Marketing Team
You are nothing without your team. In the world of B2B, the marketing team has become the most important department to ensure success. Your marketing team are the guys or gals who are going to take an initial idea and bring it to life for your customers and clients. They are the connection between a product and sales. Now is an exciting time for any marketer to be working, as the possibilities of digital and inbound marketing are endless. The consumer now
11 Ways to Find Ideas For Your Company Blog
It seems like every company is blogging these days, and for a good reason. Having a regularly updated blog will get you 434% more pages indexed by search engines, 55% more website traffic, and make 60% of customers feel more positive about your company after reading content. On top of that, blogs are relatively cheap and (unlike paid advertising) their beneficial effects will continue for as long as your website stays online. So if your company doesn’t already have a blog, now is a
How Data Will Influence Your Search Engine Marketing in 2015
2015! Woah, that came on quick. As I went skidding into Christmas like this was one of the many sequels to The Fast and The Furious, my clients prepared for the period with strategies to ensure that January starts with a bang not a whimper, I am already prepping for 2015. Obviously the game has changed since last year; it goes without saying in a medium that changes more rapidly than my girlfriend’s mind. When I look at some of the
6 Content Marketing Trends for Australian Businesses in 2015
As another year wraps up, offices around Australia start to shut down for the Christmas break, but if you’re anything like us, you’re just revving up for 2015! The digital marketing world never seems to stop, and next year is looking to be bigger than ever when it comes to content marketing. So, what are the key trends you should be looking for in the year ahead? And how can you make 2015 your best year yet? We’ve researched the biggest
How to Use Buyer Personas in Your Marketing
In today’s marketing world, targeted content is vital: companies that want to attract as many potential customers as possible must be sure that they can identify the needs of each specific type of prospective buyer. When referred to collectively, these different types of customers are known as buyer personas. A buyer persona is a representation of your ideal customer. Developing buyer personas is an integral part of content marketing. Until you have a good idea for whom you are creating
Getting Started with Marketing Automation
If there’s one thing that inbound marketing requires for every company in every industry, it’s time. Creating your marketing strategy, coming up with blog topics, generating content, managing your social media accounts…the list of marketing tasks to do goes on and on. Fortunately for busy marketers, there is a way to ease this time crunch: inbound marketing automation. As the name suggests, inbound marketing automation is simply the name given to software tools that are designed to help business owners
4 Key Metrics to Measure with Google Analytics & Tag Manager
I touched on Google Analytics and Google Tag Manager during my foray into the world of Conversion Tracking in my last blog post, a topic which probably had you salivating in anticipation for this installment by the Bearded Dragon (TM) -me. If you’ve already put the Conversion Tracking code on your “thank you” page, excellent, I have taught you well, young Padawan, you will go far. If you haven’t, I’m not mad, just disappointed. But there is hope to redeem yourself.
5 Inbound Marketing Mistakes to Avoid
Are you keen to dive head-first into the world of inbound marketing for lead generation? Getting started can be thrilling; your motivation is high and you’ve done your research. You’re ready to go! But are you making one of the 5 common mistakes that many businesses make when starting out in inbound marketing? We’ve compiled a list of the 5 common mistakes – and provided simple and effective advice to help you avoid them. So read on and discover how
How To Create Content That Speaks To Your Target Audience
Have you ever spent time creating a piece of content, only to put it out there and all you hear is crickets? It’s not a good feeling. But what if your content just wasn’t speaking to your target audience? What if a few tweaks and a better understanding of their needs and desires was the trick to creating content that converts? We’re here to lend you a hand and help you create content that speaks to your target audience in
3 Winning Inbound Marketing Tactics You Can Implement Now
If you’re a business looking to implement inbound marketing tactics or ramp them up, where do you start? Here are 3 inbound marketing tactics to implement now.
What is a Lead Magnet and Why Does Your Business Need One?
With so many digital and content marketing strategies, tools and terms flying around, it can be hard to keep up with what’s what and what you need.
6 Steps for Being Successful at Business Blogging
If you want your blog to be a hit, there are some key elements of your strategy that you need to get right. So, here are 6 steps for business blogging success.
Should You Outsource Your Content Marketing?
If you’re considering an inbound marketing strategy, is outsourcing a cost-effective solution for you? Here’s some key indicators to guide your decision.
How Videos Can Be Used in Email Marketing for More Engagement
Videos are one of the most powerful tools in a marketer’s toolkit. Email campaigns featuring videos are more likely to get a response