Is Content Marketing Worth the Investment?
Do you ever wonder whether all your efforts into content marketing are really worth it? Do you feel overwhelmed and unsure about being able to actually measure your content marketing ROI? We’ve all been there – that feeling that your time, money and efforts are just going down the sink. You can’t quite figure out whether all this content you are producing is doing anything at all for your business. This is an uneasy mindset to be stuck in, but
10 Tips for Marketing Your Business on Twitter
Does the idea of networking and using Twitter regularly seem like too much work for too little results? Do you struggle to build your brand presence on Twitter or are unsure where to even begin? Twitter is an amazing tool for networking and business. When done right, there are endless possibilities for building relationships and driving traffic to your content. But where do you begin? And how can you leverage this social media platform to start marketing your business? Below
6 Simple Ways to Improve the Calls to Action on Your Website
Are the calls to action on your website effective? Are you looking for ways to improve your conversion rates? Do you need some tips to improve your calls to action? Calls to Action (CTA) are those little tempters that generate excitement and direct website visitors to your landing pages, where your premium offers are featured! Whether text, an image, a button or a link, if your CTAs aren’t capturing visitors’ attention and persuading them to the click, they’re pointless. With
5 Essential Tips for Growing Your LinkedIn Network
Are you unsure how to leverage LinkedIn to build and grow your network? LinkedIn is a powerful tool for businesses and should be a top priority social channel for all B2B networking. Rather than get overwhelmed, take your LinkedIn networking to the next level with the below 5 essential tips! 1. Build connections regularly and add a personal touch to new connections LinkedIn is a social platform and networking is its bread and butter. But where do you begin to
How to Get Started with Content Marketing
Not sure where to start with content marketing or how to manage it within your business? Before you jump to the conclusion that you don’t have the knowledge, skills or time to produce regular and valuable content to your customers, take a moment to read through this article and familiarise yourself with some simple ways to get started (without feeling overwhelmed!). What is content marketing and why is it vital for your business? Content marketing is an important activity for any
3 Landing Page Mistakes that Are Killing Your Conversions
You’ve probably heard marketers talk about “friction” as a being bad thing – something to be avoided. But what do we mean by “friction” in an online campaign? It’s a convenient term to denote all the little irritants and obstacles that interrupt the smooth passage of your readers’ attention from the offer you are making to the call to action (CTA) you want them to follow. Elements of friction include anything that: Diminishes the reader’s trust Detains the reader without
Mastering the HubSpot Meeting Scheduler
The HubSpot Meeting Scheduler is a powerful tool that can transform how you manage your meetings, whether for sales or customer service. This blog post
Unlock The Potential Of Cold Email Templates: A Guide For B2B Business Owners
In the modern digital age, cold emails remain a staple for B2B communication and outreach. However, crafting an email that strikes the right chord without
3 Winning Inbound Marketing Tactics You Can Implement Now
If you’re a business looking to implement inbound marketing tactics or ramp them up, where do you start? Here are 3 inbound marketing tactics to implement now.
What is a Lead Magnet and Why Does Your Business Need One?
With so many digital and content marketing strategies, tools and terms flying around, it can be hard to keep up with what’s what and what you need.
6 Steps for Being Successful at Business Blogging
If you want your blog to be a hit, there are some key elements of your strategy that you need to get right. So, here are 6 steps for business blogging success.