10 Tips for Marketing Your Business on Twitter

Does the idea of networking and using Twitter regularly seem like too much work for too little results? Do you struggle to build your brand presence on Twitter or are unsure where to even begin? Twitter is an amazing tool for networking and business. When done right, there are endless possibilities for building relationships and driving traffic to your content. But where do you begin? And how can you leverage this social media platform to start marketing your business? Below

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6 Simple Ways to Improve the Calls to Action on Your Website

Are the calls to action on your website effective? Are you looking for ways to improve your conversion rates? Do you need some tips to improve your calls to action? Calls to Action (CTA) are those little tempters that generate excitement and direct website visitors to your landing pages, where your premium offers are featured! Whether text, an image, a button or a link, if your CTAs aren’t capturing visitors’ attention and persuading them to the click, they’re pointless. With

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5 Essential Tips for Growing Your LinkedIn Network

Are you unsure how to leverage LinkedIn to build and grow your network? LinkedIn is a powerful tool for businesses and should be a top priority social channel for all B2B networking. Rather than get overwhelmed, take your LinkedIn networking to the next level with the below 5 essential tips! 1. Build connections regularly and add a personal touch to new connections LinkedIn is a social platform and networking is its bread and butter. But where do you begin to

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How to Get Started with Content Marketing

Not sure where to start with content marketing or how to manage it within your business? Before you jump to the conclusion that you don’t have the knowledge, skills or time to produce regular and valuable content to your customers, take a moment to read through this article and familiarise yourself with some simple ways to get started (without feeling overwhelmed!). What is content marketing and why is it vital for your business? Content marketing is an important activity for any

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3 Landing Page Mistakes that Are Killing Your Conversions

You’ve probably heard marketers talk about “friction” as a being bad thing – something to be avoided. But what do we mean by “friction” in an online campaign? It’s a convenient term to denote all the little irritants and obstacles that interrupt the smooth passage of your readers’ attention from the offer you are making to the call to action (CTA) you want them to follow. Elements of friction include anything that: Diminishes the reader’s trust Detains the reader without

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