You’ve almost certainly heard about both SEO and inbound marketing before.
But do you know the differences between the two?
SEO is the fuel, while inbound marketing is the engine. In other words, search engines are one way of bringing traffic and visibility to your inbound marketing campaigns.
Let’s take a look at the complex relationship between SEO and inbound marketing, and also examine the differences between them.
SEO: The Fuel
Search engine optimisation (SEO) involves tweaking your website and content to rank higher on search engines.
SEO focuses on bringing more traffic to your website. Google is arguably the best way to attract visitors, but there are other search engines as well.
While inbound marketing is all about creating content that educates, SEO is all about bringing more eyes to your content.
Inbound Marketing: The Engine
Inbound marketing refers to creating content that, with the help of SEO and social media, will attract the right audience.
Why create content instead of just putting ads out there?
Simply because ads annoy people. They annoy them so much that people use ad blockers, or change the channel on TV when commercials start rolling.
Ads annoy the viewer, and they often fail to reach the right audience. If you’re selling anti-aging products, for instance, in an inbound marketing campaign you will create content on how certain ingredients in products help you defeat wrinkles.
This content model applies to all industries.
The goal is to create informational content that your potential client needs. Then your audience will see you as an authority in the field.
When you do so, selling comes naturally.
SEO vs Inbound Marketing in Website Optimisation
An SEO expert, when thinking how to build a website from scratch, thinks about how to make a website faster.
SEO is also focused on improving the user experience and picking the right domain name.
An inbound marketing expert will focus on researching what type of content the buyer persona will enjoy, as well as what format.
SEO vs Inbound Marketing in Content Creation
From an SEO perspective, you should base your content on relevant keywords and links.
Before an article is sent to a writer, the SEO expert performs keyword research.
Depending on the goal of the company, there are three types of keywords:
- Informational keywords (e.g., how to bake a cupcake)
- Market specific keyword (e.g., searching for Windows website)
- Buying intent keyword (e.g., inexpensive furniture)
On the other hand, inbound marketing has a different focus: creating content that gets read.
An inbound marketing campaign usually focuses on the following:
- Creating unique, educational content that will help out your prospects
- Establishing yourself as an authority in your field
- Creating community around your brand
Naman Modi from organic SEO company eBuilderz Infotech describes link building as “an important component in any SEO strategy” and goes on to add that content creation can be a very effective way to attract links naturally.
Inbound marketing has many tools, including social media, content marketing, and email marketing.
However, these all work together to increase your authority and convince your prospects of your credibility.
We hope you found this article helpful, if you did, we write more about inbound marketing and SEO on our blog.
We also provide SEO and inbound marketing services for companies and individuals. Get in touch today if you need to start earning big rewards from both SEO and inbound marketing.
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