How To Create Content That Speaks To Your Target Audience

Have you ever spent time creating a piece of content, only to put it out there and all you hear is crickets? It’s not a good feeling. But what if your content just wasn’t speaking to your target audience? What if a few tweaks and a better understanding of their needs and desires was the trick to creating content that converts? We’re here to lend you a hand and help you create content that speaks to your target audience in

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5 Tips To Get Noticed On Linkedin (Without Feeling Pushy)

Do you find yourself actively checking LinkedIn but are unsure how to actually get noticed by the people you want to do business with? Do you have aspirations to engage and network more but your current tactics just aren’t getting you anywhere? LinkedIn can be a tricky platform to master. You may feel like you’re actively participating but you’re just not getting noticed at all, or if you are, it’s by the wrong people entirely. Or maybe you’re just not sure

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How to Let Your Content do the Selling for You

Long gone are the days when the pushy salesman was the best way to sell a product or service. These outdated forms of traditional sales and marketing are quickly being pushed aside and are being replaced by the new form of modern sales: inbound marketing and content marketing. We’ve all heard this statement before – ‘content is king’. That may be true in many ways, but how can we leverage this content so that it does the selling for us? It might

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What Results Can I Expect from Content Marketing?

If you haven’t yet jumped on the bandwagon of using content marketing in your overall marketing strategy, then think again. Content marketing is now used by the majority of online businesses (in fact 93% of B2B Marketers are using content marketing). Of course, the end goal for all online businesses is to drive traffic and sales, and content marketing is your go-to source to ensure this happens. But you may ask yourself, what results can I expect from content marketing? The possibilities

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The How & Why of Tracking Conversions on Your Website

Conversion tracking; the “ol’ Converty”, that’s what we call it here in the office. By ‘we’, I mean ‘me’, and when I say ‘me’, I mean nobody. Nobody calls it that. It’s called Conversion Tracking, and there is no short cut. I’ve extolled the virtues of having Conversion Tracking set up on your websites on a number of occasions in my previous blog posts, so I’m going to assume that we all know that the number one mistake in relation

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5 Tips for B2B Social Media Marketing Success

Have you given serious consideration to social media marketing for your B2B business? Or maybe you’ve written it off as not relevant to your business? Many B2B companies have been reluctant to hop on the social media marketing bandwagon. But the time for dawdling has ended. An increasing amount of B2B companies are starting to take social media marketing seriously, and are harnessing it to build brand awareness, generate leads, and increase sales. In fact, an AdAge survey recently reported that

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3 Content Marketing Myths You Should Stop Believing

Content marketing isn’t just a fad, it’s a fact. Companies who engage in content marketing report 63% more leads than companies who don’t, and 70% of customers say they prefer to get to know a company through articles rather than ads. And it’s not just for B2C businesses, 91% of B2B businesses report they use content marketing. Google trends also clearly show that the term is now accepted and commonplace. With the popularity of content marketing, numerous articles have popped

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The 4 Essential Social Media Platforms for B2B Businesses

Are you confused about the social media platforms you should be using for your B2B business? We all know that social media marketing is now essential, but it can also be overwhelming and incredibly time consuming – and there are both pros and cons to using the various social media platforms for a B2B business. So, where do you start? And on what should you focus? We’ve put together a list of the social media platforms your B2B business should

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How to Optimise Your Company LinkedIn Page

Have you given much thought to your Company’s LinkedIn Page? Or has it been an afterthought, behind your website, blog, SEO strategy, personal LinkedIn profile, and company social media accounts? Is it time to check in and make some improvements? A recent survey of 2,701 LinkedIn members showed that LinkedIn members are consuming and sharing professional content in record amounts, with LinkedIn being the go-to source for professional content. Survey results showed that 91% of LinkedIn members are using LinkedIn weekly

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Is Content Marketing Worth the Investment?

Do you ever wonder whether all your efforts into content marketing are really worth it? Do you feel overwhelmed and unsure about being able to actually measure your content marketing ROI? We’ve all been there – that feeling that your time, money and efforts are just going down the sink. You can’t quite figure out whether all this content you are producing is doing anything at all for your business. This is an uneasy mindset to be stuck in, but

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