Does the idea of networking and using Twitter regularly seem like too much work for too little results? Do you struggle to build your brand presence on Twitter or are unsure where to even begin? Twitter is an amazing tool for networking and business. When done right, there are endless possibilities for building relationships and driving traffic to your content. But where do you begin? And how can you leverage this social media platform to start marketing your business? Below
Are the calls to action on your website effective? Are you looking for ways to improve your conversion rates? Do you need some tips to improve your calls to action? Calls to Action (CTA) are those little tempters that generate excitement and direct website visitors to your landing pages, where your premium offers are featured! Whether text, an image, a button or a link, if your CTAs aren’t capturing visitors’ attention and persuading them to the click, they’re pointless. With
Are you unsure how to leverage LinkedIn to build and grow your network? LinkedIn is a powerful tool for businesses and should be a top priority social channel for all B2B networking. Rather than get overwhelmed, take your LinkedIn networking to the next level with the below 5 essential tips! 1. Build connections regularly and add a personal touch to new connections LinkedIn is a social platform and networking is its bread and butter. But where do you begin to
Not sure where to start with content marketing or how to manage it within your business? Before you jump to the conclusion that you don’t have the knowledge, skills or time to produce regular and valuable content to your customers, take a moment to read through this article and familiarise yourself with some simple ways to get started (without feeling overwhelmed!). What is content marketing and why is it vital for your business? Content marketing is an important activity for any
You’ve probably heard marketers talk about “friction” as a being bad thing – something to be avoided. But what do we mean by “friction” in an online campaign? It’s a convenient term to denote all the little irritants and obstacles that interrupt the smooth passage of your readers’ attention from the offer you are making to the call to action (CTA) you want them to follow. Elements of friction include anything that: Diminishes the reader’s trust Detains the reader without
When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.
Producing online content can boost your brand’s credibility. Post on social media. Write blog and article posts. Create webinars. You know the means, but what
No matter your business, generating leads is always a high priority. Here’s our top tips on how to create an effective lead magnet that will get you clients.
It’s December already, which means it’s time for your inbox to be flooded with 2020 roundup emails. In our end of year email: Meet Tricia,