The Larger Market Formula – Why Most Ads & Marketing Funnels Don’t Work

Did you know that only around 3% of your potential target market is ready to buy at any given time? The vast majority are either not even aware they have a problem you can solve, or haven’t started looking at solutions … yet. Yet most marketing and advertising is focused on reaching the tiny segment who are ready to make a purchase decision. This results in a very crowded space, with many businesses competing for the attention of this “buy

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How to Turn Your Email Subscribers into Customers & Raving Fans

When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.

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Marketing Psychology: How to Win Customers with Content

Producing online content can boost your brand’s credibility. Post on social media. Write blog and article posts. Create webinars. You know the means, but what about the context? With the sea of content on the web these days, how can you get prospects to stop scrolling and read what you have to say? Content marketing is layered with hidden strategies and rules, but it’s always essential to understand your target audience’s thoughts and behaviour first. This way, your content will

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10 Questions You Need to Ask Your SEO Agency

If you’re considering hiring a new SEO agency or you’re already working with one and want to know if they’re doing a good job, there are some questions about their approach that you might want to ask. There are a lot of smoke and mirrors in the SEO industry. It can be hard to sort through all the noise and find out if your agency is going to get you results, or waste your money. And when we’re talking about

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Best of 2020 Marketing Tools and Resources + Meet our Newest Team Member

It’s December already, which means it’s time for your inbox to be flooded with 2020 roundup emails.  In our end of year email: Meet Tricia, our newest team member Our most popular content of the year Best marketing and sales tools we’ve discovered and used this year Plans for 2021 Xmas closing hours Welcome Tricia Fallows to the CLCK Team! Head of Operations & Client Services Tricia has held senior management roles at several tier one companies including Yahoo!, AOL,

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Attention Home Builders: Here’s How to Educate, Engage and Win Over Potential Customers

If you’re a home builder, educating people on why they should build with you can be a challenge… Not only do you need to explain the benefits of your design and construction process, and highlight what sets you apart from your competitors, but you’ve also got to prove that you can be trusted with what is (for most people) the biggest and most important purchase they’ll make in their life! It’s also important to be mindful of the longer buyer

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[VIDEO] How One Blog Post Attracts $10,000 in Organic Traffic for Our Client Every Month

There’s a lot of talk about using content to drive business results. But it’s not often you see real world examples. In this article and video we’ll look at a client we work with and how we’ve helped them create content that gets them thousands of visits every month from people who match their ideal customer profile. Background Our client NECA Education & Careers provides courses for apprentice and qualified electricians, helping them take their career to the next level.

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The Best Digital Marketing Framework for High Ticket Businesses

If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on an unknown brand compared to $350,000 on a new house is obviously huge! When your business is selling products and services priced in the thousands, you’ve got to work harder for every sale. You can’t rely on

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