The One Automated Follow Up Email You Must Use
When working with new clients I’m constantly surprised at the lack of email automation most businesses are using. This is a shame, and a missed opportunity, because automated emails are one of the few genuinely “set and forget” marketing tactics you could be using in your business. What is email automation? What am I talking about when I say “email automation”? I mean when someone downloads an offer from your website, such as a white paper or brochure in exchange
Buyer Personas – The most important tool in your marketing arsenal
“How do I know what people want?” One of the most common questions we get from clients is how can they figure out what people want to read? When a particular blog post receives fantastic engagement in the forms of views, shares and responses, while another similarly written topic gets poor traction and a few ‘Likes’, what can they do? Aside from reviewing your materials against other industry-standard content, the answer may in fact be lying behind you. Targeting and segmentation
5 New Ways to Engage Your Audience
Digital marketing changes fast. So fast, in fact, it can be hard to keep up with what your audience is doing. What was cutting edge 6 months ago might now be old hat for the people you’re trying to reach. We’ve put together this list of 5 cutting edge engagement techniques for connecting with your audience, whether you’re in the B2B or B2C space. Snapchat Traditionally used as a way for individuals to engage with their friends and followers, more and
4 Things You Must Do to Promote Your Business Online
One of the most common questions I hear is, “What’s the best advertising method, in your opinion?”. Prepare to have your socks rocked right off, because there is no right answer. The fact of the matter is that the strongest approach for advertising is just like that of a military operation; an attack on multiples fronts. Search Engine Optimisation & Search Engine Marketing To start things off, let’s say you sell designer fedoras. You know the ones; those ace-looking hats
3 Rules for a Perfect Landing Page
“I hate it here.” That’s the last thing you want somebody thinking when they land on your website. You’re offering a product or service that the customer wants. You’ve put in the effort to make sure your ads and organic results appear for their searches. All of that is thrown away by an unappealing landing page.
Are you ready for 2016?
This goes out to all the new businesses that have just started advertising online this year, props! You’ve hit the first couple of hurdles of your online strategy and you’re looking forward to that down time over the Christmas period where you can relax and not have to worry about anything other than the beers being cold and the roast being cooked. You may even be thinking it would be a good time to save dollars on your advertising, turning
Google Shopping for Christmas 2015
Part of my job is setting up Google Shopping for my clients; all that time spent liaising with web developers from overseas creating manual Data Feeds when the web developers aren’t able to pull one from the site, setting up a Merchant Center (sic) and spending time on creating Shipping Rates tables, creating the campaign in the AdWords account, troubleshooting, and when you think you have entered everything correctly you find that one tiny detail that wasn’t required on other
Creating an Online Strategy from Scratch
Creating an online strategy from scratch is probably the most difficult thing a business can do, yet time and time again I see companies throw in the towel mere weeks into the development. I wonder if they have ever looked at the time and effort they have put into setting up their business and compared it to their marketing. “I’ll just use the newspaper; I get a few calls from that!” I’ve heard this on too many occasions, a client
Why Does Google Hate My Website?
It’s not just you… Google really does hate some websites. In fact it hates them so much it won’t even list them in their index. (You did know Google is just an index of pages it has crawled right? It’s not the whole internet.)
Recent Changes to Google Shopping and What They Mean for Your Ecommerce Business
The eminent scholar, Principal Seymour Skinner coined the phrase, “the times they are a-becoming quite different,” in the bygone and nearly forgotten era of 1994, a time when Netscape launched one of the first widely available web browsers, Mosaic Netscape 0.9. Little did he know just how poignant his words would be in the coming 20+ years. In these Modern Times, Google Shopping is a must if you have an e-commerce website. Many people think it is a panacea for
How Videos Can Be Used in Email Marketing for More Engagement
Videos are one of the most powerful tools in a marketer’s toolkit. Email campaigns featuring videos are more likely to get a response
5 Reasons Why Every Business Needs a Welcome Email Sequence
Not everyone is ready to buy now, but with an email nurture you’ll stay front of mind for when the time comes. Here’s why they work.
7 Tips in Creating Your First SMS Marketing Campaign
Given how much of our lives have become intertwined with the internet, smartphones, and apps, it’s easy to think that SMS marketing is a phased-out marketing concept
Here’s Why Your Emails Aren’t Getting Clicks (5 Mistakes)
Looking for free email marketing tools for your business? Here are the best marketing tools to help you manage your email marketing campaigns.
Top 7 Email Marketing Tools Small Businesses Should Be Using
Looking for free email marketing tools for your business? Here are the best marketing tools to help you manage your email marketing campaigns.