Why the Most Successful Companies are Managers, not Creators
In 2015, Tom Goodwin of Havas Media started to uncover the truth behind some of the world’s most successful companies. Giants like Alibaba, Facebook, Airbnb and Uber all had something strange and unique in common: they are content non-generators. Alibaba creates no stock. Facebook creates no content. Airbnb owns no real estate, and Uber owns no cars. They don’t generate content, they manage it.
The Case for Business Blogging: How Publishing a Weekly Blog Post Generated 25,000 Visits and 2,700 Leads
There’s a lot of talk about how all businesses “should” have a blog. You’ve likely heard all the reasons why, such as it being good for SEO, establishing you as an authority in your field, staying top of mind with your email list, yadda yadda. But rarely do we see how blogging translates into real world results.
5 Biggest Email Marketing Myths that Hold Businesses Back
With marketing littered with social prospecting, content marketing and email automation, it’s important to remember that traditional online methods should still be used now more than ever. Email marketing, considered a dead medium filled with pushy salesmen and spam, is still a perfect, highly-targeted way of engaging with your customers. Here, we’ve put together the 5 biggest email marketing myths and why you should continue to push time and money into the platform for use in your campaigns.
5 Inbound Marketing Tactics You Can Implement Now
Inbound marketing has been one of the hottest buzz topics surrounding marketing in the last few years. Once seen as something businesses were unsure and anxious of, the relationship-building it offers means it’s no longer the little-known sister of traditional and online marketing. We’ve put together a short list of 5 easy inbound marketing tactics you can implement right now. 1. Create one or more premium content offers Some of the best marketing content out there are content offers designed by individual businesses.
The One Automated Follow Up Email You Must Use
When working with new clients I’m constantly surprised at the lack of email automation most businesses are using. This is a shame, and a missed opportunity, because automated emails are one of the few genuinely “set and forget” marketing tactics you could be using in your business. What is email automation? What am I talking about when I say “email automation”? I mean when someone downloads an offer from your website, such as a white paper or brochure in exchange
Buyer Personas – The most important tool in your marketing arsenal
“How do I know what people want?” One of the most common questions we get from clients is how can they figure out what people want to read? When a particular blog post receives fantastic engagement in the forms of views, shares and responses, while another similarly written topic gets poor traction and a few ‘Likes’, what can they do? Aside from reviewing your materials against other industry-standard content, the answer may in fact be lying behind you. Targeting and segmentation
5 New Ways to Engage Your Audience
Digital marketing changes fast. So fast, in fact, it can be hard to keep up with what your audience is doing. What was cutting edge 6 months ago might now be old hat for the people you’re trying to reach. We’ve put together this list of 5 cutting edge engagement techniques for connecting with your audience, whether you’re in the B2B or B2C space. Snapchat Traditionally used as a way for individuals to engage with their friends and followers, more and
4 Things You Must Do to Promote Your Business Online
One of the most common questions I hear is, “What’s the best advertising method, in your opinion?”. Prepare to have your socks rocked right off, because there is no right answer. The fact of the matter is that the strongest approach for advertising is just like that of a military operation; an attack on multiples fronts. Search Engine Optimisation & Search Engine Marketing To start things off, let’s say you sell designer fedoras. You know the ones; those ace-looking hats
3 Rules for a Perfect Landing Page
“I hate it here.” That’s the last thing you want somebody thinking when they land on your website. You’re offering a product or service that the customer wants. You’ve put in the effort to make sure your ads and organic results appear for their searches. All of that is thrown away by an unappealing landing page.
Are you ready for 2016?
This goes out to all the new businesses that have just started advertising online this year, props! You’ve hit the first couple of hurdles of your online strategy and you’re looking forward to that down time over the Christmas period where you can relax and not have to worry about anything other than the beers being cold and the roast being cooked. You may even be thinking it would be a good time to save dollars on your advertising, turning
Mastering the HubSpot Meeting Scheduler
The HubSpot Meeting Scheduler is a powerful tool that can transform how you manage your meetings, whether for sales or customer service. This blog post
Unlock The Potential Of Cold Email Templates: A Guide For B2B Business Owners
In the modern digital age, cold emails remain a staple for B2B communication and outreach. However, crafting an email that strikes the right chord without
3 Winning Inbound Marketing Tactics You Can Implement Now
If you’re a business looking to implement inbound marketing tactics or ramp them up, where do you start? Here are 3 inbound marketing tactics to implement now.
What is a Lead Magnet and Why Does Your Business Need One?
With so many digital and content marketing strategies, tools and terms flying around, it can be hard to keep up with what’s what and what you need.
6 Steps for Being Successful at Business Blogging
If you want your blog to be a hit, there are some key elements of your strategy that you need to get right. So, here are 6 steps for business blogging success.