How To Create a Content Marketing Calendar

With the right planning, your blog can generate massive authority in your industry, win the hearts and trust of new customers and launch your sales and business into the stratosphere. But without that careful planning, a blog is nothing more than a distraction to new visitors on your site and a black hole of time for you and your team. So how do you make sure you’re giving your blog the attention and care it needs to unleash its full

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How to get Higher Open Rates on your Marketing Emails

Do you ever get frustrated with low email open rates? Maybe you’ve tried sending emails at different days and times, only to find that it has minimal impact on your open and click through rates. Imagine if there was a way you could send your marketing emails at different days and times based on when your subscribers actually want to read them. At times when they’re most likely to open the emails. Enter Seventh Sense… a new machine learning and predictive

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6 Steps for Being Successful at Business Blogging

Before you go rushing off to start banging out blog posts for your business willy nilly, it’s important to remember that amazing business blogging results don’t happen by accident. There are a few important things to keep in mind before you embark on business blogging: 1. Make sure your content is solving real problems for your customers and potential customers The holy grail of business blogging is to find yourself in an industry where customers have questions that aren’t being

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13 Savvy Ways to Spend your Extra Marketing Budget

No matter if your marketing budget is set seasonally, quarterly or yearly – there’s no time like the present to start putting any extra funds to work. Here, we’ve outlined 13 ways to spend that extra cash and fill your marketing initiatives with a few great avenues that can easily pay for themselves. 1. Facebook Live Cost:2 hours – $200 Do you have a Facebook page? Want to engage with your fans in real time? If you’ve answered “yep” to both of these questions,

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How to Make Call Tracking Part of Your Inbound Marketing Strategy

One of the big advantages to using “all in one” marketing systems such as HubSpot is that it gives you closed loop reporting. This means you aren’t trying to join together a bunch of different data sources to figure out where your website traffic and leads are coming from, but instead have it all in one dashboard. But there’s often one particular source of leads and enquiries that gets overlooked: phone calls. Phone calls – the missing link in most

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4 Tips for Facebook B2B Lead Generation

Living in the 21st century means you’re more connected than ever. The consumerist society we are all a part of delivers connectivity through the internet, and more specifically, social media. As a marketer, you probably already understand the importance of Facebook as part of your marketing strategy. With Facebook having more than 1 billion users on their platform [Tweet This], smart marketers know there’s more potential than ever to use Facebook to get their name out there, spread their content, draw more people

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Why the Most Successful Companies are Managers, not Creators

In 2015, Tom Goodwin of Havas Media started to uncover the truth behind some of the world’s most successful companies. Giants like Alibaba, Facebook, Airbnb and Uber all had something strange and unique in common: they are content non-generators. Alibaba creates no stock. Facebook creates no content. Airbnb owns no real estate, and Uber owns no cars. They don’t generate content, they manage it.

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5 Biggest Email Marketing Myths that Hold Businesses Back

With marketing littered with social prospecting, content marketing and email automation, it’s important to remember that traditional online methods should still be used now more than ever. Email marketing, considered a dead medium filled with pushy salesmen and spam, is still a perfect, highly-targeted way of engaging with your customers. Here, we’ve put together the 5 biggest email marketing myths and why you should continue to push time and money into the platform for use in your campaigns.

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5 Inbound Marketing Tactics You Can Implement Now

Inbound marketing has been one of the hottest buzz topics surrounding marketing in the last few years. Once seen as something businesses were unsure and anxious of, the relationship-building it offers means it’s no longer the little-known sister of traditional and online marketing. We’ve put together a short list of 5 easy inbound marketing tactics you can implement right now. 1. Create one or more premium content offers Some of the best marketing content out there are content offers designed by individual businesses.

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