7 Podcasts that Will Make You Better at Inbound Marketing
Podcasting is on the rise. It seems like these days every man and his dog is starting a podcast about something, whether it be Pokemon Go, gardening, or inbound marketing. To help you sift through it all and make sense of the best podcasts for inbound marketers to hone their skills and keep up with industry news, we’ve put together this list of 7 of our favourite inbound marketing podcasts. In no particular order… 1. The HubCast The HubCast is
10 Things to Look for When Hiring Marketers
Hiring marketers is hard. You want a professional ‘jack-of-all-trades’ in marketing as well as a critical thinker, high achiever and someone sociable. The perfect employee doesn’t exist. We wish they did too – but they don’t. So we’ve put together our top 10 things you should be looking for to give you a helping hand with your next hire. 1. Adaptability The number one hiring aspect for a marketer should be their ability to adapt. Whether that means they’re more comfortable
10 Things I Hate About Inbound Marketing
Inbound Marketing has been at the forefront of a lot of business’ marketing efforts in recent times. It offers you the ability to engage with your target consumer on a deeper level without the need for cold connections. But like every marketing platform or avenue, it has its drawbacks. From long wait times to see results, to the pricing of connected marketing platforms, we’ve listed our top 10 things we hate about Inbound Marketing. 1. No quick turnaround Many businesses
How To Create a Content Marketing Calendar
With the right planning, your blog can generate massive authority in your industry, win the hearts and trust of new customers and launch your sales and business into the stratosphere. But without that careful planning, a blog is nothing more than a distraction to new visitors on your site and a black hole of time for you and your team. So how do you make sure you’re giving your blog the attention and care it needs to unleash its full
How to get Higher Open Rates on your Marketing Emails
Do you ever get frustrated with low email open rates? Maybe you’ve tried sending emails at different days and times, only to find that it has minimal impact on your open and click through rates. Imagine if there was a way you could send your marketing emails at different days and times based on when your subscribers actually want to read them. At times when they’re most likely to open the emails. Enter Seventh Sense… a new machine learning and predictive
13 Savvy Ways to Spend your Extra Marketing Budget
No matter if your marketing budget is set seasonally, quarterly or yearly - there’s no time like the present to start putting any extra funds to work. Here, we’ve outlined 13 ways to spend that extra cash and fill your marketing initiatives with a few great avenues that can easily pay for themselves. 1. Facebook Live Cost:2 hours – $200 Do you have a Facebook page? Want to engage with your fans in real time? If you’ve answered “yep†to both of these questions,
How to Make Call Tracking Part of Your Inbound Marketing Strategy
One of the big advantages to using “all in one†marketing systems such as HubSpot is that it gives you closed loop reporting. This means you aren’t trying to join together a bunch of different data sources to figure out where your website traffic and leads are coming from, but instead have it all in one dashboard. But there’s often one particular source of leads and enquiries that gets overlooked: phone calls. Phone calls – the missing link in most
4 Tips for Facebook B2B Lead Generation
Living in the 21st century means you’re more connected than ever. The consumerist society we are all a part of delivers connectivity through the internet, and more specifically, social media. As a marketer, you probably already understand the importance of Facebook as part of your marketing strategy. With Facebook having more than 1 billion users on their platform [Tweet This], smart marketers know there’s more potential than ever to use Facebook to get their name out there, spread their content, draw more people
Why the Most Successful Companies are Managers, not Creators
In 2015, Tom Goodwin of Havas Media started to uncover the truth behind some of the world’s most successful companies. Giants like Alibaba, Facebook, Airbnb and Uber all had something strange and unique in common: they are content non-generators. Alibaba creates no stock. Facebook creates no content. Airbnb owns no real estate, and Uber owns no cars. They don’t generate content, they manage it.
The Case for Business Blogging: How Publishing a Weekly Blog Post Generated 25,000 Visits and 2,700 Leads
There’s a lot of talk about how all businesses “should†have a blog. You’ve likely heard all the reasons why, such as it being good for SEO, establishing you as an authority in your field, staying top of mind with your email list, yadda yadda. But rarely do we see how blogging translates into real world results.
3 Winning Inbound Marketing Tactics You Can Implement Now
If you’re a business looking to implement inbound marketing tactics or ramp them up, where do you start? Here are 3 inbound marketing tactics to implement now.
What is a Lead Magnet and Why Does Your Business Need One?
With so many digital and content marketing strategies, tools and terms flying around, it can be hard to keep up with what’s what and what you need.Â
6 Steps for Being Successful at Business Blogging
If you want your blog to be a hit, there are some key elements of your strategy that you need to get right. So, here are 6 steps for business blogging success.
Should You Outsource Your Content Marketing?
If you’re considering an inbound marketing strategy, is outsourcing a cost-effective solution for you? Here’s some key indicators to guide your decision.
How Videos Can Be Used in Email Marketing for More Engagement
Videos are one of the most powerful tools in a marketer’s toolkit. Email campaigns featuring videos are more likely to get a response