5 Steps to Creating an Irresistible Content Offer

Content marketing is an interesting business to be in… On one hand, you’re offering your target audience information on how to be able to do something better. Yet on the other, you’re ultimately wanting them to move further down the sales and marketing funnel so you can keep the lights on in your business! Eventually you need to ask for the sale, because just showing people how to DIY is not going to pay the bills. (Having said that, you’d be

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7 Podcasts that Will Make You Better at Inbound Marketing

Podcasting is on the rise. It seems like these days every man and his dog is starting a podcast about something, whether it be Pokemon Go, gardening, or inbound marketing. To help you sift through it all and make sense of the best podcasts for inbound marketers to hone their skills and keep up with industry news, we’ve put together this list of 7 of our favourite inbound marketing podcasts. In no particular order… 1. The HubCast The HubCast is

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10 Things to Look for When Hiring Marketers

Hiring marketers is hard. You want a professional ‘jack-of-all-trades’ in marketing as well as a critical thinker, high achiever and someone sociable. The perfect employee doesn’t exist. We wish they did too – but they don’t. So we’ve put together our top 10 things you should be looking for to give you a helping hand with your next hire. 1. Adaptability The number one hiring aspect for a marketer should be their ability to adapt. Whether that means they’re more comfortable

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10 Things I Hate About Inbound Marketing

Inbound Marketing has been at the forefront of a lot of business’ marketing efforts in recent times. It offers you the ability to engage with your target consumer on a deeper level without the need for cold connections. But like every marketing platform or avenue, it has its drawbacks. From long wait times to see results, to the pricing of connected marketing platforms, we’ve listed our top 10 things we hate about Inbound Marketing. 1. No quick turnaround Many businesses

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How To Create a Content Marketing Calendar

With the right planning, your blog can generate massive authority in your industry, win the hearts and trust of new customers and launch your sales and business into the stratosphere. But without that careful planning, a blog is nothing more than a distraction to new visitors on your site and a black hole of time for you and your team. So how do you make sure you’re giving your blog the attention and care it needs to unleash its full

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How to get Higher Open Rates on your Marketing Emails

Do you ever get frustrated with low email open rates? Maybe you’ve tried sending emails at different days and times, only to find that it has minimal impact on your open and click through rates. Imagine if there was a way you could send your marketing emails at different days and times based on when your subscribers actually want to read them. At times when they’re most likely to open the emails. Enter Seventh Sense… a new machine learning and predictive

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13 Savvy Ways to Spend your Extra Marketing Budget

No matter if your marketing budget is set seasonally, quarterly or yearly – there’s no time like the present to start putting any extra funds to work. Here, we’ve outlined 13 ways to spend that extra cash and fill your marketing initiatives with a few great avenues that can easily pay for themselves. 1. Facebook Live Cost:2 hours – $200 Do you have a Facebook page? Want to engage with your fans in real time? If you’ve answered “yep” to both of these questions,

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How to Make Call Tracking Part of Your Inbound Marketing Strategy

One of the big advantages to using “all in one” marketing systems such as HubSpot is that it gives you closed loop reporting. This means you aren’t trying to join together a bunch of different data sources to figure out where your website traffic and leads are coming from, but instead have it all in one dashboard. But there’s often one particular source of leads and enquiries that gets overlooked: phone calls. Phone calls – the missing link in most

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4 Tips for Facebook B2B Lead Generation

Living in the 21st century means you’re more connected than ever. The consumerist society we are all a part of delivers connectivity through the internet, and more specifically, social media. As a marketer, you probably already understand the importance of Facebook as part of your marketing strategy. With Facebook having more than 1 billion users on their platform [Tweet This], smart marketers know there’s more potential than ever to use Facebook to get their name out there, spread their content, draw more people

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Why the Most Successful Companies are Managers, not Creators

In 2015, Tom Goodwin of Havas Media started to uncover the truth behind some of the world’s most successful companies. Giants like Alibaba, Facebook, Airbnb and Uber all had something strange and unique in common: they are content non-generators. Alibaba creates no stock. Facebook creates no content. Airbnb owns no real estate, and Uber owns no cars. They don’t generate content, they manage it.

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