How to Make Call Tracking Part of Your Inbound Marketing Strategy

One of the big advantages to using “all in one” marketing systems such as HubSpot is that it gives you closed loop reporting. This means you aren’t trying to join together a bunch of different data sources to figure out where your website traffic and leads are coming from, but instead have it all in one dashboard. But there’s often one particular source of leads and enquiries that gets overlooked: phone calls. Phone calls – the missing link in most

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4 Tips for Facebook B2B Lead Generation

Living in the 21st century means you’re more connected than ever. The consumerist society we are all a part of delivers connectivity through the internet, and more specifically, social media. As a marketer, you probably already understand the importance of Facebook as part of your marketing strategy. With Facebook having more than 1 billion users on their platform [Tweet This], smart marketers know there’s more potential than ever to use Facebook to get their name out there, spread their content, draw more people

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Why the Most Successful Companies are Managers, not Creators

In 2015, Tom Goodwin of Havas Media started to uncover the truth behind some of the world’s most successful companies. Giants like Alibaba, Facebook, Airbnb and Uber all had something strange and unique in common: they are content non-generators. Alibaba creates no stock. Facebook creates no content. Airbnb owns no real estate, and Uber owns no cars. They don’t generate content, they manage it.

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5 Biggest Email Marketing Myths that Hold Businesses Back

With marketing littered with social prospecting, content marketing and email automation, it’s important to remember that traditional online methods should still be used now more than ever. Email marketing, considered a dead medium filled with pushy salesmen and spam, is still a perfect, highly-targeted way of engaging with your customers. Here, we’ve put together the 5 biggest email marketing myths and why you should continue to push time and money into the platform for use in your campaigns.

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5 Inbound Marketing Tactics You Can Implement Now

Inbound marketing has been one of the hottest buzz topics surrounding marketing in the last few years. Once seen as something businesses were unsure and anxious of, the relationship-building it offers means it’s no longer the little-known sister of traditional and online marketing. We’ve put together a short list of 5 easy inbound marketing tactics you can implement right now. 1. Create one or more premium content offers Some of the best marketing content out there are content offers designed by individual businesses.

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The One Automated Follow Up Email You Must Use

When working with new clients I’m constantly surprised at the lack of email automation most businesses are using. This is a shame, and a missed opportunity, because automated emails are one of the few genuinely “set and forget” marketing tactics you could be using in your business. What is email automation? What am I talking about when I say “email automation”? I mean when someone downloads an offer from your website, such as a white paper or brochure in exchange

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Buyer Personas – The most important tool in your marketing arsenal

“How do I know what people want?” One of the most common questions we get from clients is how can they figure out what people want to read? When a particular blog post receives fantastic engagement in the forms of views, shares and responses, while another similarly written topic gets poor traction and a few ‘Likes’, what can they do? Aside from reviewing your materials against other industry-standard content, the answer may in fact be lying behind you. Targeting and segmentation

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5 New Ways to Engage Your Audience

Digital marketing changes fast. So fast, in fact, it can be hard to keep up with what your audience is doing. What was cutting edge 6 months ago might now be old hat for the people you’re trying to reach. We’ve put together this list of 5 cutting edge engagement techniques for connecting with your audience, whether you’re in the B2B or B2C space. Snapchat Traditionally used as a way for individuals to engage with their friends and followers, more and

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4 Things You Must Do to Promote Your Business Online

One of the most common questions I hear is, “What’s the best advertising method, in your opinion?”. Prepare to have your socks rocked right off, because there is no right answer. The fact of the matter is that the strongest approach for advertising is just like that of a military operation; an attack on multiples fronts. Search Engine Optimisation & Search Engine Marketing To start things off, let’s say you sell designer fedoras. You know the ones; those ace-looking hats

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How to Turn Your Email Subscribers into Customers & Raving Fans

When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.

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