Top 7 Email Marketing Tools Small Businesses Should Be Using

As digital marketing trends become diverse over time, businesses need to adapt to different practices and strategies to reach their current and potential customers. Many chose between many email marketing tools online.

Choosing the best email marketing software can be a daunting task for people without proper knowledge as it can influence the triumph of your campaign. In this article, we will evaluate the 7 top free email marketing tools for small businesses.

What is Email Marketing?

Email Marketing is a commercial email message sent by companies to their customers or subscribers. It is one method used by digital marketing companies along with PPC, SEO, and Social Media. The primary purpose of this is to inform, build community, and drive sales around your brand.

Email marketing is used by millions of businesses worldwide to create a content marketing strategy. This type of promotion can include newsletters, promotional emails, retention emails, and acquisition emails. Generally, email marketing content includes updates on the company, product, or sales advertisements and/or exclusive deals.

Lately, modern emailing services have moved away from the one size fits all type of content. This type of email marketing has since been deemed spammy and, therefore, not practical.

Large companies use different email marketing tools to execute their campaigns. Similarly, there are tons of free email marketing tools for small businesses available online.

Top 7 Email Marketing Tools for Small Businesses

As a small business, you need to be careful when choosing your email marketing tools. You need to consider what’s best for your business and if it meets your needs. If you aren’t cautious, you might end up wasting resources, time, and effort.

A good tool for email marketing services should have an easy-to-understand interface, especially if you are not a techie-type of business owner. It should enable you to create highly engaging and creative emails. Likewise, email campaign tools should help your company send bulk but personalized emails for your contact list.

Having said that, let’s look at some of the utmost popular email-free email marketing tools for small businesses.

1.   HubSpot Free Email Marketing Tool

Hubspot is the best all-in-one marketing CRM platform of all time. It helps marketers create, personalize, and optimize their marketing campaigns across various channels and platforms. It also stores all contact information and helps you spread your brand through lead forms, live chats, and online ads.

Hubspot offers a 14-day free trial, then you have to subscribe to one of their plans. Their CRM services also include email marketing software, free to store unlimited contact. However, you will need to pay an additional fee once you reach the maximum number of emails sent.

  • Starter with up to 1,000 contacts – $50 per month
  • Professional with up to 2,000 contacts – $800 per month
  • Enterprise with up to 10,000 contacts – $3,200 per month

 2.   SendInBlue

SendInBlue is one of the top SMS and free mailing list services best used in sending transactional emails, such as invoices. It is the fastest-rising email marketing platform in Europe.

Their platform is straightforward and features many excellent tools that enable users to create highly engaging and creative emails. The platform highlights a simple drag and drops email editor, perfect for beginners. It also includes a newbie-friendly marketing automation tool that lets users create workflows for follow-up emails, transaction emails, and segment users. It also enables you to send bulk emails with a scheduler.

SendinBlue offers a free email marketing plan with unlimited contacts. However, the free program only lets you send up to 300 emails per day and branding. Still, they offer the following pricing plans

  • Lite, which includes unlimited daily sending, email support and removes all SendInBlue logo – $ 25/month
  • Premium, which includes unlimited daily sending, marketing automation, Facebook ads, landing page, multi-user access, and customer support – $65/month
  • Enterprise includes a custom volume of emails, priority sending features, 10+ users, and more.

3.   Mailchimp

Mailchimp is a great email marketing software for its features that most businesses need. This software is best for integrating eCommerce and CMS tools like WordPress and WooCommerce. This software also highlights campaign schedulers and reports like click-through rates, unsubscribe rates, and more.

The platform is also perfect for beginners with drag-and-drop features that allow you to customize your emails.

Mailchimp is also considered the most charitable free-forever marketing software. Their free email marketing plan includes up to 2,000 contacts and up to 10,000 monthly emails sent, perfect for newsletter email services.

The app also offers three paid plans, depending on how many subscribers you have.

  •  Essentials – $9.99 to $270 per month
  • Standard – $14.99 to $540 per month
  • Premium – $299 to $1,190 per month

4.   Zoho Campaigns

Zoho Campaign is the best email marketing software for businesses that are using Zoho CRM. The campaigns offered in this software are tightly integrated with Zoho’s other business products. It lets Zoho users enjoy a long list of integrated tools that you might need, such as automation and tracking.

Still, it does very well on its own if viewed as a standalone email marketing tool. It features a massive number of pre-set templates that can help newbies create emails in just minutes.

However, the Zoho campaign can get a little expensive, depending on your number of subscribers or customers:

  • Email-based plan (500 emails) – $3
  • Subscriber based plan (unlimited emails for 500 subscribers) – $4.5
  • Pay by email credit (250 Credits) – $7

5.   SendPulse

SendPulse is one of the best free email marketing software for resending unopened emails with different subject lines to save you time. This platform is a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with various professionally made email templates that you can customize with a drag-and-drop editor. It also helps marketers customize their emails by setting replaceable text fields such as name, gender, date of birth, and others to personalize it.

In addition, marketers can create user-targeted emails based on user behaviors, variables, and even triggers. This app also features a subscriber rating to identify your most valuable subscribers by analyzing the open and click rates of the read and unread emails.

SendPulse’s free plan offers up to 500 subscribers and lets you send up to 15,000 emails. Other plans’ prices depend on the number of your subscribers. The price includes:

  • Standard Edition perfect for growing businesses – Minimum $6.40/month for 500 subscribers
  • Pro Plan gives full access to all features for email marketing services – Minimum $7.68/month for 500 subscribers
  • Enterprise for large corporates – Minimum $10.75/month for 500 subscribers

6.   Mailjet

Mailjet is one of the best free email marketing, perfect for companies that need unlimited APIs and webhooks. It comes with insightful and collaborative tools that help marketers create an effective email marketing campaign. This software is excellent for companies with large teams that collaborate often.

The pre-designed templates included in this app are highly customizable and let users create responsive emails for their subscribers. It also allows you to add vigorous and highly personalized, and relevant content. Moreover, the software enables you to integrate the platform into your CRM and handle your email list from scratch, making tasks like newsletter sending services easier.

The free version of Mailjet lets marketers send 6,000 emails per month (200 emails per day). It also features unlimited contacts and basic statistics reports. But if you are looking for a bigger plan, here’s Mailjet’s pricing list:

  • Essential plan ($15) lets you send 15,000 emails monthly without a daily sending limit. It also features email address validation, customer support, and 1 sub-account.
  • Premium Plan ($25) also lets you send 15,000 emails per month with added features such as advanced statistics, up to 10 sub-accounts, priority support, and more.

7.   Moosend

Moosend is one of the finest free email marketing tools for small businesses that do not need functionalities outside of email marketing like CRM. The platform’s tools are user-friendly, and marketers can easily create attractive and timely emails for their subscribers.

It’s a very cost-effective platform and considered affordable. Depending on which is best for you, it lets you pay either by the number of subscribers or emails sent. Moosend’s Free Forever plan includes 1,000 subscribers. If you have more subscribers, check out their plan below:

  • $10 per month for up to 2,000 subscribers
  •  $20 per month for 2,001 to 2,500 subscribers
  •  $30 per month for 2,501 to 5,000 subscribers
  • $40 per month for 5,001 to 8,000 subscribers


In summary, these free email marketing services and tools can help small businesses in their basic marketing needs like contact list-building, email content creation, user analysis, lead generation, and more.

Some may be better than others in terms of several subscribers or emails. Still, you need to weigh what among their features and tools are most beneficial for your company. If you are still unsure, you can ask other experienced email marketers and what they use.

Lastly, remember that the crucial aspect of selecting your email marketing tool is if it will help you reach out to your current and potential customers. Email Marketing is all about building relationships, selling, and expanding.

So, find your best option and do more!

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Roque Pospos
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