It’s not just you… Google really does hate some websites.
In fact it hates them so much it won’t even list them in their index. (You did know Google is just an index of pages it has crawled right? It’s not the whole internet.)
If you’re actively looking for ways to improve your website’s rankings, there’s a good chance you’ve heard about core web vitals. But if SEO is not your strong point, you may be wondering exactly what they are and why they matter.
If you’re considering hiring a new SEO agency or you’re already working with one and want to know if they’re doing a good job, there are some questions about their approach that you might want to ask. There are a lot of smoke and mirrors in the SEO industry. It can be hard to sort … Read more
There’s a lot of talk about using content to drive business results. But it’s not often you see real world examples. In this article and video we’ll look at a client we work with and how we’ve helped them create content that gets them thousands of visits every month from people who match their ideal … Read more
If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on an unknown brand compared to $350,000 on a new house is obviously … Read more
You’ve almost certainly heard about both SEO and inbound marketing before. But do you know the differences between the two? SEO is the fuel, while inbound marketing is the engine. In other words, search engines are one way of bringing traffic and visibility to your inbound marketing campaigns. Let’s take a look at the complex … Read more
If you’re reading this then you probably already know there are lots of good reasons why you’d want to make your site HTTPS. Reasons to switch your site to HTTPS include: Google will soon start showing warnings for sites that are not HTTPS Sites that are HTTPS are favoured in search results It makes your site … Read more
It’s not just you… Google really does hate some websites.
In fact it hates them so much it won’t even list them in their index. (You did know Google is just an index of pages it has crawled right? It’s not the whole internet.)
Ingredients. Preparation. Cooking time. Serving size… These words probably make you think of your favourite recipe, perhaps some comfort food that your parents whipped up often when you were young. But did you know that these common descriptions are actually part of your web pages’ metadata? In the broadest sense of the word, the definition of … Read more
Content Strategy and SEO – Melbourne HubSpot User Group Presentation from Damien Elsing Last week I presented at the Melbourne Hubspot User Group meetup at Beer Deluxe in Federation Square. The presentation was all about how SEO fits in with your content strategy. The full presentation is embedded above. Here are some of the key … Read more
Keywords have come a long way from the old days of black-hat SEO, where webmasters stuffed keywords into the background of their sites to help them rank highly. This would often work even if their content didn’t deserve such prominence in search results. The window of opportunity for using this approach closed a while ago. Google … Read more