Content Marketing Archives

How to Create a Content Strategy that Works for Your Business

Marinda Wilkinson
Aug 10, 2020
Content Marketing, Inbound Marketing

There’s no doubt that a sound content strategy is a must-have in any marketing toolbox – but putting one together can be easier said than done! Your content strategy covers the creation and management of all the written, audio and visual content related to your...

Content Marketing in 2020: Who’s Reading Your Content and Is It Effective?

If you’re like most businesses these days, you’re investing time, money (or both) into content marketing in the hope that it will boost your profile and bring you new customers. And while it’s clear that a targeted and effective content marketing plan will do wonders...

3 Types of Gated Content to Supercharge Your Marketing in Tough Times

Damien Elsing
Jun 10, 2020
Content Marketing, Email Marketing, Landing Pages, Marketing Automation

When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download. And if they do, it’s not something that their audience finds compelling. This is a HUGE missed...

5 Best Ways to Improve Lead Nurturing with Marketing Automation

Dave Schneider
Sep 19, 2018
Content Marketing, Email Marketing, Landing Pages, Marketing Automation

This is a guest post by Dave Schneider, founder at LessChurn. Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be. We know that it is impossible to address...

Value Propositions: Examples from the World’s Best

Glenn Bartlett
Aug 24, 2017
Content Marketing, Digital Marketing, Landing Pages

We are pleased to present you with this exclusive guest article by Glenn Bartlett from Step Change. There are some things in life that a business can live without — a value proposition is not one of them. In a world of fierce competition where your audience has a...

The Power of Data-driven Content Marketing

Tony Solomon
Aug 16, 2017
Content Marketing

We are pleased to present you with this exclusive guest article by Tony Solomon from MediaGurus. The internet is a global trading post, where the power of data science enables marketers to gain access to consumers’ social dynamics. It goes without saying that this is...