Content Marketing Archives

Attention Home Builders: Here’s How to Educate, Engage and Win Over Potential Customers

If you’re a home builder, educating people on why they should build with you can be a challenge… Not only do you need to explain the benefits of your design and construction process, and highlight what sets you apart from your competitors, but you’ve also got to...

[VIDEO] How One Blog Post Attracts $10,000 in Organic Traffic for Our Client Every Month

Damien Elsing
Sep 29, 2020
Content Marketing, Inbound Marketing, SEO

There’s a lot of talk about using content to drive business results. But it’s not often you see real world examples. In this article and video we’ll look at a client we work with and how we’ve helped them create content that gets them thousands...

The Best Digital Marketing Framework for High Ticket Businesses

Damien Elsing
Sep 14, 2020
Buyer Personas, Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Landing Pages, Marketing Automation, PPC, SEO, Social Media Marketing

If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on...

How to Create a Content Strategy that Works for Your Business

Marinda Wilkinson
Aug 10, 2020
Content Marketing, Inbound Marketing

There’s no doubt that a sound content strategy is a must-have in any marketing toolbox – but putting one together can be easier said than done! Your content strategy covers the creation and management of all the written, audio and visual content related to your...

Content Marketing in 2020: Who’s Reading Your Content and Is It Effective?

Marinda Wilkinson
Jun 19, 2020
Content Marketing, Email Marketing, Landing Pages, Marketing Automation

If you’re like most businesses these days, you’re investing time, money (or both) into content marketing in the hope that it will boost your profile and bring you new customers. And while it’s clear that a targeted and effective content marketing plan will do wonders...

3 Types of Gated Content to Supercharge Your Marketing in Tough Times

Damien Elsing
Jun 10, 2020
Content Marketing, Email Marketing, Landing Pages, Marketing Automation

When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download. And if they do, it’s not something that their audience finds compelling. This is a HUGE missed...