Did you know that only around 3% of your potential target market is ready to buy at any given time? The vast majority are either
When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.
Producing online content can boost your brand’s credibility. Post on social media. Write blog and article posts. Create webinars. You know the means, but what
No matter your business, generating leads is always a high priority. Here’s our top tips on how to create an effective lead magnet that will get you clients.
It’s December already, which means it’s time for your inbox to be flooded with 2020 roundup emails. In our end of year email: Meet Tricia,
If you’re a home builder, educating people on why they should build with you can be a challenge… Not only do you need to explain
There’s a lot of talk about using content to drive business results. But it’s not often you see real world examples. In this article and
If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their
There’s no doubt that a sound content strategy is a must-have in any marketing toolbox – but putting one together can be easier said than
If you’re like most businesses these days, you’re investing time, money (or both) into content marketing in the hope that it will boost your profile