Google Shopping for Christmas 2015

Part of my job is setting up Google Shopping for my clients; all that time spent liaising with web developers from overseas creating manual Data Feeds when the web developers aren’t able to pull one from the site, setting up a Merchant Center (sic) and spending...

Do Display Ads Work? [Case Study]

“A man rode into town on Friday, stayed at a hotel for three days, and rode out on Friday.” A little bit of lateral thinking goes a long way in the online game. If you’ve been reading my contributions you’d probably think of me as some sort of data mining...

Google Adwords: Back To Basics

Recently I’ve been mentoring some of the junior staff in creating AdWords accounts that would allow clarity in data for analysis and optimisation in the coming weeks and months. Around the moment I, almost flippantly, said that the data in Analytics fed from...
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