Email Marketing Archives

This email shows why marketers have a bad name…

The other day I signed up for a webinar being run by one of my competitors. It was one of those on-demand “grow your business using our method” webinars where they try to make it look like it’s live. You know the ones… There are three different...

Content Marketing in 2020: Who’s Reading Your Content and Is It Effective?

Marinda Wilkinson
Jun 19, 2020
Content Marketing, Email Marketing, Landing Pages, Marketing Automation

If you’re like most businesses these days, you’re investing time, money (or both) into content marketing in the hope that it will boost your profile and bring you new customers. And while it’s clear that a targeted and effective content marketing plan will do wonders...

3 Types of Gated Content to Supercharge Your Marketing in Tough Times

Damien Elsing
Jun 10, 2020
Content Marketing, Email Marketing, Landing Pages, Marketing Automation

When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download. And if they do, it’s not something that their audience finds compelling. This is a HUGE missed...

5 Best Ways to Improve Lead Nurturing with Marketing Automation

Dave Schneider
Sep 19, 2018
Content Marketing, Email Marketing, Landing Pages, Marketing Automation

This is a guest post by Dave Schneider, founder at LessChurn. Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be. We know that it is impossible to address...

How to get Higher Open Rates on your Marketing Emails

James Pearce
Jul 22, 2016
Email Marketing

Do you ever get frustrated with low email open rates? Maybe you’ve tried sending emails at different days and times, only to find that it has minimal impact on your open and click through rates. Imagine if there was a way you could send your marketing emails at...

5 Biggest Email Marketing Myths that Hold Businesses Back

James Pearce
May 31, 2016
Email Marketing

With marketing littered with social prospecting, content marketing and email automation, it’s important to remember that traditional online methods should still be used now more than ever. Email marketing, considered a dead medium filled with pushy salesmen and...