Our HubSpot Journey – An Honest Review 5 Years On

I remember the day like it was yesterday. I was at the local park with my son – then 2 years old. He was riding his little balance bike around the track like a demon… My phone rang – an unknown landline. Against my better judgement, I answered… “Hi Damien, it’s Emma here from HubSpot.” … Read more

[VIDEO] How To Create A High-Converting Landing Page for Adwords (And Track Its Results Properly)

Click on the above video to see a real life example of an Adwords campaign that converts at around 20%, with the landing page and conversion tracking strategy explained.  “We’ve tried Google Adwords – it didn’t work for us.” I hear this from business owners all the time. There are two main reasons Adwords campaigns … Read more

See How We Generated 416 Leads for $426 Using this Simple Quiz [VIDEO CASE STUDY]

We recently worked with one of our clients to create an interactive quiz for lead generation. This quiz got the business 416 highly targeted leads for a total advertising budget of $426 on Facebook (at the time of writing – the campaign is still running, getting new leads every day). Now we’ve talked about how … Read more

CoSchedule Software Review

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You’re working with a team of writers, editors, graphic designers and social media gurus to manage multiple blogs – but it’s become time-consuming, messy and downright difficult to keep track of your content and publishing deadlines.

Sound familiar? You’re not alone – so how do we fix it?

The answer is simple: find a tool to help you manage your schedule and workflow. There are plenty of options, but CoSchedule stands out for its tailored yet flexible approach. It’s what we’ve started using recently, and it’s streamlined our content publishing process.

There’s a whole host of functions, including social publishing and content creation – but we’ve found it most useful for the calendar and task management features. Here’s a run-down on how we’re using it to get organised and simplify our content management.

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5 Most Overrated Marketing Tactics

In 2016 when there are more marketing tactics and channels than you could poke a stick at, what’s a marketer to do when faced with the dilemma of only choosing a few? Let us help you weave through the clutter and find your perfect tactic by listing 5 of the most overrated marketing tactics around today. … Read more