If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on an unknown brand compared to $350,000 on a new house is obviously … Read more
“How do I know what people want?” One of the most common questions we get from clients is how can they figure out what people want to read? When a particular blog post receives fantastic engagement in the forms of views, shares and responses, while another similarly written topic gets poor traction and a few ‘Likes’, … Read more
In today’s marketing world, targeted content is vital: companies that want to attract as many potential customers as possible must be sure that they can identify the needs of each specific type of prospective buyer. When referred to collectively, these different types of customers are known as buyer personas. A buyer persona is a representation … Read more
