Damien Elsing

Should You Show Pricing? We Asked 24 Marketing Leaders to Weigh In

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It’s a common marketing question: Should you show your pricing up front, or hold it back until later? Let’s find out what the experts say… Everyone seems to have an opinion on this topic, and there’s no simple yes or no answer. As Australian HubSpot Partners, we’ve grappled with this many times over the years … Read more

3 Types of Gated Content to Supercharge Your Marketing in Tough Times

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When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download.

And if they do, it’s not something that their audience finds compelling. 

This is a HUGE missed opportunity and one of the first things we help them fix to increase the quantity of inbound leads.

By simply adding one or more pieces of content, whether text, video, image, or interactive tools, for visitors to access, you’ll immediately begin capturing more leads while educating your prospective customers about your industry, AND establishing yourself as an expert in your niche.

Not bad for a relatively small amount of time and effort, right?

Sound good? Okay, here’s how to do it better!

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5 Best Ways to Improve Lead Nurturing with Marketing Automation

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This is a guest post by Dave Schneider, founder at LessChurn. 

Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be.

We know that it is impossible to address the needs of each of your customers one by one. This would simply take too much time and drain the energy that you need to invest in other tasks.

Luckily, there are a number of different ways to automate certain aspects of your marketing campaign. Here are the best five ways to nurture your leads with marketing automation.

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Where Does SEO Fit With Inbound Marketing?

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You’ve almost certainly heard about both SEO and inbound marketing before. But do you know the differences between the two? SEO is the fuel, while inbound marketing is the engine. In other words, search engines are one way of bringing traffic and visibility to your inbound marketing campaigns. Let’s take a look at the complex … Read more

[VIDEO] How To Create A High-Converting Landing Page for Adwords (And Track Its Results Properly)

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Click on the above video to see a real life example of an Adwords campaign that converts at around 20%, with the landing page and conversion tracking strategy explained.  “We’ve tried Google Adwords – it didn’t work for us.” I hear this from business owners all the time. There are two main reasons Adwords campaigns … Read more

The Power of Data-driven Content Marketing

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We are pleased to present you with this exclusive guest article by Tony Solomon from MediaGurus. The internet is a global trading post, where the power of data science enables marketers to gain access to consumers’ social dynamics. It goes without saying that this is a virtual gold mine. The facade are websites and online … Read more

See How We Generated 416 Leads for $426 Using this Simple Quiz [VIDEO CASE STUDY]

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We recently worked with one of our clients to create an interactive quiz for lead generation. This quiz got the business 416 highly targeted leads for a total advertising budget of $426 on Facebook (at the time of writing – the campaign is still running, getting new leads every day). Now we’ve talked about how … Read more