Marketing Automation

5 Reasons Why Every Business Needs a Welcome Email Sequence

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Not everyone is ready to buy now, but with an email nurture you’ll stay front of mind for when the time comes. Here’s why they work.

7 Tips in Creating Your First SMS Marketing Campaign

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Given how much of our lives have become intertwined with the internet, smartphones, and apps, it’s easy to think that SMS marketing is a phased-out marketing concept

The Best Digital Marketing Framework for High Ticket Businesses

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If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on an unknown brand compared to $350,000 on a new house is obviously … Read more

Our HubSpot Journey – An Honest Review 5 Years On

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I remember the day like it was yesterday. I was at the local park with my son – then 2 years old. He was riding his little balance bike around the track like a demon… My phone rang – an unknown landline. Against my better judgement, I answered… “Hi Damien, it’s Emma here from HubSpot.” … Read more

3 Types of Gated Content to Supercharge Your Marketing in Tough Times

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When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download.

And if they do, it’s not something that their audience finds compelling. 

This is a HUGE missed opportunity and one of the first things we help them fix to increase the quantity of inbound leads.

By simply adding one or more pieces of content, whether text, video, image, or interactive tools, for visitors to access, you’ll immediately begin capturing more leads while educating your prospective customers about your industry, AND establishing yourself as an expert in your niche.

Not bad for a relatively small amount of time and effort, right?

Sound good? Okay, here’s how to do it better!

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5 Best Ways to Improve Lead Nurturing with Marketing Automation

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This is a guest post by Dave Schneider, founder at LessChurn. 

Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be.

We know that it is impossible to address the needs of each of your customers one by one. This would simply take too much time and drain the energy that you need to invest in other tasks.

Luckily, there are a number of different ways to automate certain aspects of your marketing campaign. Here are the best five ways to nurture your leads with marketing automation.

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CoSchedule Software Review

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You’re working with a team of writers, editors, graphic designers and social media gurus to manage multiple blogs – but it’s become time-consuming, messy and downright difficult to keep track of your content and publishing deadlines.

Sound familiar? You’re not alone – so how do we fix it?

The answer is simple: find a tool to help you manage your schedule and workflow. There are plenty of options, but CoSchedule stands out for its tailored yet flexible approach. It’s what we’ve started using recently, and it’s streamlined our content publishing process.

There’s a whole host of functions, including social publishing and content creation – but we’ve found it most useful for the calendar and task management features. Here’s a run-down on how we’re using it to get organised and simplify our content management.

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Getting Started with Marketing Automation

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If there’s one thing that inbound marketing requires for every company in every industry, it’s time. Creating your marketing strategy, coming up with blog topics, generating content, managing your social media accounts…the list of marketing tasks to do goes on and on. Fortunately for busy marketers, there is a way to ease this time crunch: … Read more