What is a Lead Magnet and Why Does Your Business Need One?
With so many digital and content marketing strategies, tools and terms flying around, it can be hard to keep up with what’s what and what you need.
Inbound Marketing
Top 7 Email Marketing Tools Small Businesses Should Be Using
Looking for free email marketing tools for your business? Here are the best marketing tools to help you manage your email marketing campaigns.
The Larger Market Formula – Why Most Ads & Marketing Funnels Don’t Work
Did you know that only around 3% of your potential target market is ready to buy at any given time? The vast majority are either not even aware they have a problem you can solve, or haven’t started looking at solutions … yet. Yet most marketing and advertising is focused on reaching the tiny segment … Read more
Marketing Psychology: How to Win Customers with Content
Producing online content can boost your brand’s credibility. Post on social media. Write blog and article posts. Create webinars. You know the means, but what about the context? With the sea of content on the web these days, how can you get prospects to stop scrolling and read what you have to say? Content marketing … Read more
10 Questions You Need to Ask Your SEO Agency
If you’re considering hiring a new SEO agency or you’re already working with one and want to know if they’re doing a good job, there are some questions about their approach that you might want to ask. There are a lot of smoke and mirrors in the SEO industry. It can be hard to sort … Read more
How to Create a Lead Magnet That Gets You Clients & Subscribers
No matter your business, generating leads is always a high priority. Here’s our top tips on how to create an effective lead magnet that will get you clients.
Attention Home Builders: Here’s How to Educate, Engage and Win Over Potential Customers
If you’re a home builder, educating people on why they should build with you can be a challenge… Not only do you need to explain the benefits of your design and construction process, and highlight what sets you apart from your competitors, but you’ve also got to prove that you can be trusted with what … Read more
[VIDEO] How One Blog Post Attracts $10,000 in Organic Traffic for Our Client Every Month
There’s a lot of talk about using content to drive business results. But it’s not often you see real world examples. In this article and video we’ll look at a client we work with and how we’ve helped them create content that gets them thousands of visits every month from people who match their ideal … Read more
The Best Digital Marketing Framework for High Ticket Businesses
If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on an unknown brand compared to $350,000 on a new house is obviously … Read more
Our HubSpot Journey – An Honest Review 5 Years On
I remember the day like it was yesterday. I was at the local park with my son – then 2 years old. He was riding his little balance bike around the track like a demon… My phone rang – an unknown landline. Against my better judgement, I answered… “Hi Damien, it’s Emma here from HubSpot.” … Read more