If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on an unknown brand compared to $350,000 on a new house is obviously … Read more
Click on the above video to see a real life example of an Adwords campaign that converts at around 20%, with the landing page and conversion tracking strategy explained. “We’ve tried Google Adwords – it didn’t work for us.” I hear this from business owners all the time. There are two main reasons Adwords campaigns … Read more
Part of my job is setting up Google Shopping for my clients; all that time spent liaising with web developers from overseas creating manual Data Feeds when the web developers aren’t able to pull one from the site, setting up a Merchant Center (sic) and spending time on creating Shipping Rates tables, creating the campaign … Read more
The eminent scholar, Principal Seymour Skinner coined the phrase, “the times they are a-becoming quite different,” in the bygone and nearly forgotten era of 1994, a time when Netscape launched one of the first widely available web browsers, Mosaic Netscape 0.9. Little did he know just how poignant his words would be in the coming … Read more
“A man rode into town on Friday, stayed at a hotel for three days, and rode out on Friday.” A little bit of lateral thinking goes a long way in the online game. If you’ve been reading my contributions you’d probably think of me as some sort of data mining enthusiast – glasses and a … Read more
Recently I’ve been mentoring some of the junior staff in creating AdWords accounts that would allow clarity in data for analysis and optimisation in the coming weeks and months. Around the moment I, almost flippantly, said that the data in Analytics fed from Google Tag Manager would provide all the information one would need to … Read more
2015! Woah, that came on quick. As I went skidding into Christmas like this was one of the many sequels to The Fast and The Furious, my clients prepared for the period with strategies to ensure that January starts with a bang not a whimper, I am already prepping for 2015. Obviously the game has changed … Read more
Conversion tracking; the “ol’ Converty”, that’s what we call it here in the office. By ‘we’, I mean ‘me’, and when I say ‘me’, I mean nobody. Nobody calls it that. It’s called Conversion Tracking, and there is no short cut. I’ve extolled the virtues of having Conversion Tracking set up on your websites on … Read more
