Landing Pages

Best of 2020 Marketing Tools and Resources + Meet our Newest Team Member

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It’s December already, which means it’s time for your inbox to be flooded with 2020 roundup emails.  In our end of year email: Meet Tricia, our newest team member Our most popular content of the year Best marketing and sales tools we’ve discovered and used this year Plans for 2021 Xmas closing hours Welcome Tricia … Read more

The Best Digital Marketing Framework for High Ticket Businesses

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If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on an unknown brand compared to $350,000 on a new house is obviously … Read more

Our HubSpot Journey – An Honest Review 5 Years On

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I remember the day like it was yesterday. I was at the local park with my son – then 2 years old. He was riding his little balance bike around the track like a demon… My phone rang – an unknown landline. Against my better judgement, I answered… “Hi Damien, it’s Emma here from HubSpot.” … Read more

Content Marketing in 2020: Who’s Reading Your Content and Is It Effective?

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If you’re like most businesses these days, you’re investing time, money (or both) into content marketing in the hope that it will boost your profile and bring you new customers. And while it’s clear that a targeted and effective content marketing plan will do wonders for your SEO and credibility, have you ever wondered who … Read more

3 Types of Gated Content to Supercharge Your Marketing in Tough Times

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When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download.

And if they do, it’s not something that their audience finds compelling. 

This is a HUGE missed opportunity and one of the first things we help them fix to increase the quantity of inbound leads.

By simply adding one or more pieces of content, whether text, video, image, or interactive tools, for visitors to access, you’ll immediately begin capturing more leads while educating your prospective customers about your industry, AND establishing yourself as an expert in your niche.

Not bad for a relatively small amount of time and effort, right?

Sound good? Okay, here’s how to do it better!

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5 Best Ways to Improve Lead Nurturing with Marketing Automation

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This is a guest post by Dave Schneider, founder at LessChurn. 

Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be.

We know that it is impossible to address the needs of each of your customers one by one. This would simply take too much time and drain the energy that you need to invest in other tasks.

Luckily, there are a number of different ways to automate certain aspects of your marketing campaign. Here are the best five ways to nurture your leads with marketing automation.

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[VIDEO] How To Create A High-Converting Landing Page for Adwords (And Track Its Results Properly)

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Click on the above video to see a real life example of an Adwords campaign that converts at around 20%, with the landing page and conversion tracking strategy explained.  “We’ve tried Google Adwords – it didn’t work for us.” I hear this from business owners all the time. There are two main reasons Adwords campaigns … Read more

3 Landing Page Mistakes that Are Killing Your Conversions

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You’ve probably heard marketers talk about “friction” as a being bad thing – something to be avoided. But what do we mean by “friction” in an online campaign? It’s a convenient term to denote all the little irritants and obstacles that interrupt the smooth passage of your readers’ attention from the offer you are making … Read more