If you’ve already got a business blog up and running in 2016, it’s time to strap yourself in for a big 2017. Content marketing is set to have the biggest commercial impact of all forms of online marketing in the next year. On top of that, leading online marketers in Australasia agree that blogging is the most … Read more
When you’re browsing your favourite sites and social media online, what kinds of content do you consume most? Which do you find most engaging? Articles and posts? Not likely. Pictures? Sometimes, but generally we just skim them. Videos? Yes! Research recently published in HubSpot’s ‘State of Inbound 2016’ shows us that 45% of people watch more … Read more
Content marketing is an interesting business to be in… On one hand, you’re offering your target audience information on how to be able to do something better. Yet on the other, you’re ultimately wanting them to move further down the sales and marketing funnel so you can keep the lights on in your business! Eventually you … Read more
With the right planning, your blog can generate massive authority in your industry, win the hearts and trust of new customers and launch your sales and business into the stratosphere. But without that careful planning, a blog is nothing more than a distraction to new visitors on your site and a black hole of time … Read more
There’s a lot of talk about how all businesses “should” have a blog.
You’ve likely heard all the reasons why, such as it being good for SEO, establishing you as an authority in your field, staying top of mind with your email list, yadda yadda.
But rarely do we see how blogging translates into real world results.
Content Strategy and SEO – Melbourne HubSpot User Group Presentation from Damien Elsing Last week I presented at the Melbourne Hubspot User Group meetup at Beer Deluxe in Federation Square. The presentation was all about how SEO fits in with your content strategy. The full presentation is embedded above. Here are some of the key … Read more
You are nothing without your team. In the world of B2B, the marketing team has become the most important department to ensure success. Your marketing team are the guys or gals who are going to take an initial idea and bring it to life for your customers and clients. They are the connection between a product … Read more
It seems like every company is blogging these days, and for a good reason. Having a regularly updated blog will get you 434% more pages indexed by search engines, 55% more website traffic, and make 60% of customers feel more positive about your company after reading content. On top of that, blogs are relatively cheap and (unlike paid advertising) … Read more
Have you ever spent time creating a piece of content, only to put it out there and all you hear is crickets? It’s not a good feeling. But what if your content just wasn’t speaking to your target audience? What if a few tweaks and a better understanding of their needs and desires was the … Read more
Long gone are the days when the pushy salesman was the best way to sell a product or service. These outdated forms of traditional sales and marketing are quickly being pushed aside and are being replaced by the new form of modern sales: inbound marketing and content marketing. We’ve all heard this statement before – ‘content is … Read more
