Latest Articles
This email shows why marketers have a bad name…
The other day I signed up for a webinar being run by one of my competitors. It was one of those on-demand “grow your business using our method” webinars where they try to make it look like it’s live. You know the ones… There are three different start times, miraculously one within the next 30
3 Types of Gated Content to Supercharge Your Marketing in Tough Times
When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download. And if they do, it’s not something that their audience finds compelling. This is a HUGE missed opportunity and one of the first things we help them fix
5 Best Ways to Improve Lead Nurturing with Marketing Automation
This is a guest post by Dave Schneider, founder at LessChurn. Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be. We know that it is impossible to address the needs of each of your customers one
Where Does SEO Fit With Inbound Marketing?
You’ve almost certainly heard about both SEO and inbound marketing before. But do you know the differences between the two? SEO is the fuel, while inbound marketing is the engine. In other words, search engines are one way of bringing traffic and visibility to your inbound marketing campaigns. Let’s take a look at the complex
[VIDEO] How To Create A High-Converting Landing Page for Adwords (And Track Its Results Properly)
Click on the above video to see a real life example of an Adwords campaign that converts at around 20%, with the landing page and conversion tracking strategy explained. “We’ve tried Google Adwords – it didn’t work for us.” I hear this from business owners all the time. There are two main reasons Adwords campaigns
Value Propositions: Examples from the World’s Best
We are pleased to present you with this exclusive guest article by Glenn Bartlett from Step Change. There are some things in life that a business can live without — a value proposition is not one of them. In a world of fierce competition where your audience has a limited attention span, a value proposition
The Power of Data-driven Content Marketing
We are pleased to present you with this exclusive guest article by Tony Solomon from MediaGurus. The internet is a global trading post, where the power of data science enables marketers to gain access to consumers’ social dynamics. It goes without saying that this is a virtual gold mine. The facade are websites and online
Inbound Marketing vs Outbound Marketing: Which Is Best for You?
Ever noticed how Apple, Google and other huge companies with great products still run marketing and advertising campaigns? Even if your product or service is one of the most innovative ideas ever, you still need to invest time and money in marketing it. When it comes to choosing a marketing strategy, you can choose to use
[Video] How to Make Your WordPress Website Secure SSL/HTTPS in 12 Minutes
If you’re reading this then you probably already know there are lots of good reasons why you’d want to make your site HTTPS. Reasons to switch your site to HTTPS include: Google will soon start showing warnings for sites that are not HTTPS Sites that are HTTPS are favoured in search results It makes your site