Creating an online strategy from scratch is probably the most difficult thing a business can do, yet time and time again I see companies throw in the towel mere weeks into the development. I wonder if they have ever looked at the time and effort they have put into setting up their business and compared … Read more
The eminent scholar, Principal Seymour Skinner coined the phrase, “the times they are a-becoming quite different,” in the bygone and nearly forgotten era of 1994, a time when Netscape launched one of the first widely available web browsers, Mosaic Netscape 0.9. Little did he know just how poignant his words would be in the coming … Read more
“A man rode into town on Friday, stayed at a hotel for three days, and rode out on Friday.” A little bit of lateral thinking goes a long way in the online game. If you’ve been reading my contributions you’d probably think of me as some sort of data mining enthusiast – glasses and a … Read more
Recently I’ve been mentoring some of the junior staff in creating AdWords accounts that would allow clarity in data for analysis and optimisation in the coming weeks and months. Around the moment I, almost flippantly, said that the data in Analytics fed from Google Tag Manager would provide all the information one would need to … Read more
2015! Woah, that came on quick. As I went skidding into Christmas like this was one of the many sequels to The Fast and The Furious, my clients prepared for the period with strategies to ensure that January starts with a bang not a whimper, I am already prepping for 2015. Obviously the game has changed … Read more
Conversion tracking; the “ol’ Converty”, that’s what we call it here in the office. By ‘we’, I mean ‘me’, and when I say ‘me’, I mean nobody. Nobody calls it that. It’s called Conversion Tracking, and there is no short cut. I’ve extolled the virtues of having Conversion Tracking set up on your websites on … Read more
