Creating an online strategy from scratch is probably the most difficult thing a business can do, yet time and time again I see companies throw in the towel mere weeks into the development. I wonder if they have ever looked at the time and effort they have put into setting up their business and compared … Read more
“A man rode into town on Friday, stayed at a hotel for three days, and rode out on Friday.” A little bit of lateral thinking goes a long way in the online game. If you’ve been reading my contributions you’d probably think of me as some sort of data mining enthusiast – glasses and a … Read more
Conversion tracking; the “ol’ Converty”, that’s what we call it here in the office. By ‘we’, I mean ‘me’, and when I say ‘me’, I mean nobody. Nobody calls it that. It’s called Conversion Tracking, and there is no short cut. I’ve extolled the virtues of having Conversion Tracking set up on your websites on … Read more
