Content Marketing

Best of 2020 Marketing Tools and Resources + Meet our Newest Team Member

by

It’s December already, which means it’s time for your inbox to be flooded with 2020 roundup emails.  In our end of year email: Meet Tricia, our newest team member Our most popular content of the year Best marketing and sales tools we’ve discovered and used this year Plans for 2021 Xmas closing hours Welcome Tricia … Read more

Attention Home Builders: Here’s How to Educate, Engage and Win Over Potential Customers

by

If you’re a home builder, educating people on why they should build with you can be a challenge… Not only do you need to explain the benefits of your design and construction process, and highlight what sets you apart from your competitors, but you’ve also got to prove that you can be trusted with what … Read more

[VIDEO] How One Blog Post Attracts $10,000 in Organic Traffic for Our Client Every Month

by

There’s a lot of talk about using content to drive business results. But it’s not often you see real world examples. In this article and video we’ll look at a client we work with and how we’ve helped them create content that gets them thousands of visits every month from people who match their ideal … Read more

The Best Digital Marketing Framework for High Ticket Businesses

by

If your business sells high-priced products or services, you’ve got to do more than just get the attention of potential customers—you need to gain their trust too… And while that’s true for any business, the difference between influencing someone to spend $50 on an unknown brand compared to $350,000 on a new house is obviously … Read more

How to Create a Content Strategy that Works for Your Business

by

There’s no doubt that a sound content strategy is a must-have in any marketing toolbox – but putting one together can be easier said than done! Your content strategy covers the creation and management of all the written, audio and visual content related to your business. This includes blog articles, podcasts, social media, case studies, … Read more

Content Marketing in 2020: Who’s Reading Your Content and Is It Effective?

by

If you’re like most businesses these days, you’re investing time, money (or both) into content marketing in the hope that it will boost your profile and bring you new customers. And while it’s clear that a targeted and effective content marketing plan will do wonders for your SEO and credibility, have you ever wondered who … Read more

3 Types of Gated Content to Supercharge Your Marketing in Tough Times

by

When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download.

And if they do, it’s not something that their audience finds compelling. 

This is a HUGE missed opportunity and one of the first things we help them fix to increase the quantity of inbound leads.

By simply adding one or more pieces of content, whether text, video, image, or interactive tools, for visitors to access, you’ll immediately begin capturing more leads while educating your prospective customers about your industry, AND establishing yourself as an expert in your niche.

Not bad for a relatively small amount of time and effort, right?

Sound good? Okay, here’s how to do it better!

Read more

5 Best Ways to Improve Lead Nurturing with Marketing Automation

by

This is a guest post by Dave Schneider, founder at LessChurn. 

Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be.

We know that it is impossible to address the needs of each of your customers one by one. This would simply take too much time and drain the energy that you need to invest in other tasks.

Luckily, there are a number of different ways to automate certain aspects of your marketing campaign. Here are the best five ways to nurture your leads with marketing automation.

Read more

The Power of Data-driven Content Marketing

by

We are pleased to present you with this exclusive guest article by Tony Solomon from MediaGurus. The internet is a global trading post, where the power of data science enables marketers to gain access to consumers’ social dynamics. It goes without saying that this is a virtual gold mine. The facade are websites and online … Read more