Latest Articles
How to Turn Your Email Subscribers into Customers & Raving Fans
When you work with a digital marketer, one of the first key areas of focus will likely be to build a database of email subscribers. This is especially important if you sell a high-end product or service and have a longer buyer journey, as it gives you the chance to communicate your expertise and keep yourself front of mind as your potential customers work through the decision-making process.
Marketing Psychology: How to Win Customers with Content
Producing online content can boost your brand’s credibility. Post on social media. Write blog and article posts. Create webinars. You know the means, but what about the context? With the sea of content on the web these days, how can you get prospects to stop scrolling and read what you have to say? Content marketing
10 Questions You Need to Ask Your SEO Agency
If you’re considering hiring a new SEO agency or you’re already working with one and want to know if they’re doing a good job, there are some questions about their approach that you might want to ask. There are a lot of smoke and mirrors in the SEO industry. It can be hard to sort
How to Create a Lead Magnet That Gets You Clients & Subscribers
No matter your business, generating leads is always a high priority. Here's our top tips on how to create an effective lead magnet that will get you clients.
Attention Home Builders: Here’s How to Educate, Engage and Win Over Potential Customers
If you’re a home builder, educating people on why they should build with you can be a challenge... Not only do you need to explain the benefits of your design and construction process, and highlight what sets you apart from your competitors, but you’ve also got to prove that you can be trusted with what
[VIDEO] How One Blog Post Attracts $10,000 in Organic Traffic for Our Client Every Month
There’s a lot of talk about using content to drive business results. But it’s not often you see real world examples. In this article and video we’ll look at a client we work with and how we’ve helped them create content that gets them thousands of visits every month from people who match their ideal
How to Create a Content Strategy that Works for Your Business
There’s no doubt that a sound content strategy is a must-have in any marketing toolbox – but putting one together can be easier said than done! Your content strategy covers the creation and management of all the written, audio and visual content related to your business. This includes blog articles, podcasts, social media, case studies,
Should You Show Pricing? We Asked 24 Marketing Leaders to Weigh In
It’s a common marketing question: Should you show your pricing up front, or hold it back until later? Let’s find out what the experts say… Everyone seems to have an opinion on this topic, and there’s no simple yes or no answer. Of course it will depend on whether you sell something bespoke where the