Damien Elsing In my last offering we discussed the basics when it comes to reading the abundance of information available in Google Analytics. You would have noticed that the final line of that entry implied that there is even more data that can be gleaned in Analytics through the use of Google Tag Manager. You are so … Read more
You are nothing without your team. In the world of B2B, the marketing team has become the most important department to ensure success. Your marketing team are the guys or gals who are going to take an initial idea and bring it to life for your customers and clients. They are the connection between a product … Read more
It seems like every company is blogging these days, and for a good reason. Having a regularly updated blog will get you 434% more pages indexed by search engines, 55% more website traffic, and make 60% of customers feel more positive about your company after reading content. On top of that, blogs are relatively cheap and (unlike paid advertising) … Read more
In today’s marketing world, targeted content is vital: companies that want to attract as many potential customers as possible must be sure that they can identify the needs of each specific type of prospective buyer. When referred to collectively, these different types of customers are known as buyer personas. A buyer persona is a representation … Read more
If there’s one thing that inbound marketing requires for every company in every industry, it’s time. Creating your marketing strategy, coming up with blog topics, generating content, managing your social media accounts…the list of marketing tasks to do goes on and on. Fortunately for busy marketers, there is a way to ease this time crunch: … Read more
I touched on Google Analytics and Google Tag Manager during my foray into the world of Conversion Tracking in my last blog post, a topic which probably had you salivating in anticipation for this installment by the Bearded Dragon (TM) -me. If you’ve already put the Conversion Tracking code on your “thank you” page, excellent, I … Read more
Are you keen to dive head-first into the world of inbound marketing for lead generation? Getting started can be thrilling; your motivation is high and you’ve done your research. You’re ready to go! But are you making one of the 5 common mistakes that many businesses make when starting out in inbound marketing? We’ve compiled … Read more
Have you ever spent time creating a piece of content, only to put it out there and all you hear is crickets? It’s not a good feeling. But what if your content just wasn’t speaking to your target audience? What if a few tweaks and a better understanding of their needs and desires was the … Read more
Do you find yourself actively checking LinkedIn but are unsure how to actually get noticed by the people you want to do business with? Do you have aspirations to engage and network more but your current tactics just aren’t getting you anywhere? LinkedIn can be a tricky platform to master. You may feel like you’re actively … Read more
Long gone are the days when the pushy salesman was the best way to sell a product or service. These outdated forms of traditional sales and marketing are quickly being pushed aside and are being replaced by the new form of modern sales: inbound marketing and content marketing. We’ve all heard this statement before – ‘content is … Read more
