Damien Elsing In 2015, Tom Goodwin of Havas Media started to uncover the truth behind some of the world’s most successful companies. Giants like Alibaba, Facebook, Airbnb and Uber all had something strange and unique in common: they are content non-generators.
Alibaba creates no stock. Facebook creates no content. Airbnb owns no real estate, and Uber owns no cars.
They don’t generate content, they manage it.
There’s a lot of talk about how all businesses “should” have a blog.
You’ve likely heard all the reasons why, such as it being good for SEO, establishing you as an authority in your field, staying top of mind with your email list, yadda yadda.
But rarely do we see how blogging translates into real world results.
With marketing littered with social prospecting, content marketing and email automation, it’s important to remember that traditional online methods should still be used now more than ever.
Email marketing, considered a dead medium filled with pushy salesmen and spam, is still a perfect, highly-targeted way of engaging with your customers.
Here, we’ve put together the 5 biggest email marketing myths and why you should continue to push time and money into the platform for use in your campaigns.
Inbound marketing has been one of the hottest buzz topics surrounding marketing in the last few years. Once seen as something businesses were unsure and anxious of, the relationship-building it offers means it’s no longer the little-known sister of traditional and online marketing. We’ve put together a short list of 5 easy inbound marketing tactics you can implement … Read more
When working with new clients I’m constantly surprised at the lack of email automation most businesses are using. This is a shame, and a missed opportunity, because automated emails are one of the few genuinely “set and forget” marketing tactics you could be using in your business. What is email automation? What am I talking … Read more
“How do I know what people want?” One of the most common questions we get from clients is how can they figure out what people want to read? When a particular blog post receives fantastic engagement in the forms of views, shares and responses, while another similarly written topic gets poor traction and a few ‘Likes’, … Read more
Digital marketing changes fast. So fast, in fact, it can be hard to keep up with what your audience is doing. What was cutting edge 6 months ago might now be old hat for the people you’re trying to reach. We’ve put together this list of 5 cutting edge engagement techniques for connecting with your audience, … Read more
One of the most common questions I hear is, “What’s the best advertising method, in your opinion?”. Prepare to have your socks rocked right off, because there is no right answer. The fact of the matter is that the strongest approach for advertising is just like that of a military operation; an attack on multiples … Read more
“I hate it here.”
That’s the last thing you want somebody thinking when they land on your website. You’re offering a product or service that the customer wants. You’ve put in the effort to make sure your ads and organic results appear for their searches. All of that is thrown away by an unappealing landing page.
This goes out to all the new businesses that have just started advertising online this year, props! You’ve hit the first couple of hurdles of your online strategy and you’re looking forward to that down time over the Christmas period where you can relax and not have to worry about anything other than the beers … Read more
