Damien Elsing When you’re browsing your favourite sites and social media online, what kinds of content do you consume most? Which do you find most engaging? Articles and posts? Not likely. Pictures? Sometimes, but generally we just skim them. Videos? Yes! Research recently published in HubSpot’s ‘State of Inbound 2016’ shows us that 45% of people watch more … Read more
Content marketing is an interesting business to be in… On one hand, you’re offering your target audience information on how to be able to do something better. Yet on the other, you’re ultimately wanting them to move further down the sales and marketing funnel so you can keep the lights on in your business! Eventually you … Read more
Podcasting is on the rise. It seems like these days every man and his dog is starting a podcast about something, whether it be Pokemon Go, gardening, or inbound marketing. To help you sift through it all and make sense of the best podcasts for inbound marketers to hone their skills and keep up with … Read more
Hiring marketers is hard. You want a professional ‘jack-of-all-trades’ in marketing as well as a critical thinker, high achiever and someone sociable. The perfect employee doesn’t exist. We wish they did too – but they don’t. So we’ve put together our top 10 things you should be looking for to give you a helping hand with … Read more
Inbound Marketing has been at the forefront of a lot of business’ marketing efforts in recent times. It offers you the ability to engage with your target consumer on a deeper level without the need for cold connections. But like every marketing platform or avenue, it has its drawbacks. From long wait times to see … Read more
With the right planning, your blog can generate massive authority in your industry, win the hearts and trust of new customers and launch your sales and business into the stratosphere. But without that careful planning, a blog is nothing more than a distraction to new visitors on your site and a black hole of time … Read more
Do you ever get frustrated with low email open rates? Maybe you’ve tried sending emails at different days and times, only to find that it has minimal impact on your open and click through rates. Imagine if there was a way you could send your marketing emails at different days and times based on when your … Read more
No matter if your marketing budget is set seasonally, quarterly or yearly – there’s no time like the present to start putting any extra funds to work. Here, we’ve outlined 13 ways to spend that extra cash and fill your marketing initiatives with a few great avenues that can easily pay for themselves. 1. Facebook Live Cost:2 hours – … Read more
One of the big advantages to using “all in one” marketing systems such as HubSpot is that it gives you closed loop reporting. This means you aren’t trying to join together a bunch of different data sources to figure out where your website traffic and leads are coming from, but instead have it all in … Read more
Living in the 21st century means you’re more connected than ever. The consumerist society we are all a part of delivers connectivity through the internet, and more specifically, social media. As a marketer, you probably already understand the importance of Facebook as part of your marketing strategy. With Facebook having more than 1 billion users on their … Read more
