The Power of Data-driven Content Marketing

We are pleased to present you with this exclusive guest article by Tony Solomon from MediaGurus. The internet is a global trading post, where the power of data science enables marketers to gain access to consumers’ social dynamics. It goes without saying that this is a virtual gold mine. The facade are websites and online … Read more

CoSchedule Software Review

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You’re working with a team of writers, editors, graphic designers and social media gurus to manage multiple blogs – but it’s become time-consuming, messy and downright difficult to keep track of your content and publishing deadlines.

Sound familiar? You’re not alone – so how do we fix it?

The answer is simple: find a tool to help you manage your schedule and workflow. There are plenty of options, but CoSchedule stands out for its tailored yet flexible approach. It’s what we’ve started using recently, and it’s streamlined our content publishing process.

There’s a whole host of functions, including social publishing and content creation – but we’ve found it most useful for the calendar and task management features. Here’s a run-down on how we’re using it to get organised and simplify our content management.

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How to Achieve Content Marketing Success in 2017

While content marketing isn’t a “hot” new form of marketing, there are a surprising number of SMEs and marketing agencies who aren’t utilising it! Today we have some of the most educated and savvy consumers in the world who don’t respond to traditional forms (outbound) of marketing. This means that we must constantly look to … Read more

5 Most Overrated Marketing Tactics

In 2016 when there are more marketing tactics and channels than you could poke a stick at, what’s a marketer to do when faced with the dilemma of only choosing a few? Let us help you weave through the clutter and find your perfect tactic by listing 5 of the most overrated marketing tactics around today. … Read more