Email Marketing

Content Marketing in 2020: Who’s Reading Your Content and Is It Effective?

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If you’re like most businesses these days, you’re investing time, money (or both) into content marketing in the hope that it will boost your profile and bring you new customers. And while it’s clear that a targeted and effective content marketing plan will do wonders for your SEO and credibility, have you ever wondered who … Read more

3 Types of Gated Content to Supercharge Your Marketing in Tough Times

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When we do website review videos for our potential clients, a consistent theme is that businesses rarely have any kind of content offer for visitors to download.

And if they do, it’s not something that their audience finds compelling. 

This is a HUGE missed opportunity and one of the first things we help them fix to increase the quantity of inbound leads.

By simply adding one or more pieces of content, whether text, video, image, or interactive tools, for visitors to access, you’ll immediately begin capturing more leads while educating your prospective customers about your industry, AND establishing yourself as an expert in your niche.

Not bad for a relatively small amount of time and effort, right?

Sound good? Okay, here’s how to do it better!

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5 Best Ways to Improve Lead Nurturing with Marketing Automation

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This is a guest post by Dave Schneider, founder at LessChurn. 

Customer experience is not the future, it is the present. Therefore, you should make it your top priority no matter how complex and difficult it sometimes may be.

We know that it is impossible to address the needs of each of your customers one by one. This would simply take too much time and drain the energy that you need to invest in other tasks.

Luckily, there are a number of different ways to automate certain aspects of your marketing campaign. Here are the best five ways to nurture your leads with marketing automation.

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How to get Higher Open Rates on your Marketing Emails

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Do you ever get frustrated with low email open rates? Maybe you’ve tried sending emails at different days and times, only to find that it has minimal impact on your open and click through rates. Imagine if there was a way you could send your marketing emails at different days and times based on when your … Read more

5 Biggest Email Marketing Myths that Hold Businesses Back

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email marketing mythsWith marketing littered with social prospecting, content marketing and email automation, it’s important to remember that traditional online methods should still be used now more than ever.

Email marketing, considered a dead medium filled with pushy salesmen and spam, is still a perfect, highly-targeted way of engaging with your customers.

Here, we’ve put together the 5 biggest email marketing myths and why you should continue to push time and money into the platform for use in your campaigns.

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