If you haven’t yet jumped on the bandwagon of using content marketing in your overall marketing strategy, then think again. Content marketing is now used by the majority of online businesses (in fact 93% of B2B Marketers are using content marketing). Of course, the end goal for all online businesses is to drive traffic and sales, and … Read more
Content marketing isn’t just a fad, it’s a fact. Companies who engage in content marketing report 63% more leads than companies who don’t, and 70% of customers say they prefer to get to know a company through articles rather than ads. And it’s not just for B2C businesses, 91% of B2B businesses report they use … Read more
Do you ever wonder whether all your efforts into content marketing are really worth it? Do you feel overwhelmed and unsure about being able to actually measure your content marketing ROI? We’ve all been there – that feeling that your time, money and efforts are just going down the sink. You can’t quite figure out … Read more
Not sure where to start with content marketing or how to manage it within your business? Before you jump to the conclusion that you don’t have the knowledge, skills or time to produce regular and valuable content to your customers, take a moment to read through this article and familiarise yourself with some simple ways to … Read more
