Latest Articles
CoSchedule Software Review
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] You’re working with a team of writers, editors, graphic designers and social media gurus to manage multiple blogs – but it’s become time-consuming, messy and downright difficult to keep track of your content and publishing deadlines. Sound familiar? You’re not alone – so how
How to Use Quizzes in Your Content Marketing
When it comes to content marketing, you probably think of the usual suspects – blog posts, ebooks, white papers and so on. But tools such as quizzes are underrated in the marketing toolbox – at least for now. With the rise of platforms such as TryInteract making quiz creation quick and easy, quizzes are set to be
How to Achieve Content Marketing Success in 2017
While content marketing isn’t a “hot” new form of marketing, there are a surprising number of SMEs and marketing agencies who aren’t utilising it! Today we have some of the most educated and savvy consumers in the world who don’t respond to traditional forms (outbound) of marketing. This means that we must constantly look to
5 Tips to get Your Blog Read by More People in 2017
If you’ve already got a business blog up and running in 2016, it’s time to strap yourself in for a big 2017. Content marketing is set to have the biggest commercial impact of all forms of online marketing in the next year. On top of that, leading online marketers in Australasia agree that blogging is the most
5 Most Overrated Marketing Tactics
In 2016 when there are more marketing tactics and channels than you could poke a stick at, what’s a marketer to do when faced with the dilemma of only choosing a few? Let us help you weave through the clutter and find your perfect tactic by listing 5 of the most overrated marketing tactics around today.
Why Video Will Rule Your Inbound Strategy in 2017
When you’re browsing your favourite sites and social media online, what kinds of content do you consume most? Which do you find most engaging? Articles and posts? Not likely. Pictures? Sometimes, but generally we just skim them. Videos? Yes! Research recently published in HubSpot’s ‘State of Inbound 2016’ shows us that 45% of people watch more
5 Steps to Creating an Irresistible Content Offer
Content marketing is an interesting business to be in… On one hand, you’re offering your target audience information on how to be able to do something better. Yet on the other, you’re ultimately wanting them to move further down the sales and marketing funnel so you can keep the lights on in your business! Eventually you
10 Things to Look for When Hiring Marketers
Hiring marketers is hard. You want a professional ‘jack-of-all-trades’ in marketing as well as a critical thinker, high achiever and someone sociable. The perfect employee doesn’t exist. We wish they did too – but they don’t. So we’ve put together our top 10 things you should be looking for to give you a helping hand with
10 Things I Hate About Inbound Marketing
Inbound Marketing has been at the forefront of a lot of business’ marketing efforts in recent times. It offers you the ability to engage with your target consumer on a deeper level without the need for cold connections. But like every marketing platform or avenue, it has its drawbacks. From long wait times to see
How To Create a Content Marketing Calendar
With the right planning, your blog can generate massive authority in your industry, win the hearts and trust of new customers and launch your sales and business into the stratosphere. But without that careful planning, a blog is nothing more than a distraction to new visitors on your site and a black hole of time