Latest Articles

The How & Why of Tracking Conversions on Your Website

Conversion tracking; the “ol’ Converty”, that’s what we call it here in the office. By ‘we’, I mean ‘me’, and when I say ‘me’, I mean nobody. Nobody calls it that. It’s called Conversion Tracking, and there is no short cut. I’ve extolled the virtues of having Conversion Tracking set up on your websites on

5 Tips for B2B Social Media Marketing Success

Have you given serious consideration to social media marketing for your B2B business? Or maybe you’ve written it off as not relevant to your business? Many B2B companies have been reluctant to hop on the social media marketing bandwagon. But the time for dawdling has ended. An increasing amount of B2B companies are starting to

3 Content Marketing Myths You Should Stop Believing

Content marketing isn’t just a fad, it’s a fact. Companies who engage in content marketing report 63% more leads than companies who don’t, and 70% of customers say they prefer to get to know a company through articles rather than ads. And it’s not just for B2C businesses, 91% of B2B businesses report they use

The 4 Essential Social Media Platforms for B2B Businesses

Are you confused about the social media platforms you should be using for your B2B business? We all know that social media marketing is now essential, but it can also be overwhelming and incredibly time consuming – and there are both pros and cons to using the various social media platforms for a B2B business.

How to Optimise Your Company LinkedIn Page

Have you given much thought to your Company’s LinkedIn Page? Or has it been an afterthought, behind your website, blog, SEO strategy, personal LinkedIn profile, and company social media accounts? Is it time to check in and make some improvements? A recent survey of 2,701 LinkedIn members showed that LinkedIn members are consuming and sharing professional

Is Content Marketing Worth the Investment?

Do you ever wonder whether all your efforts into content marketing are really worth it? Do you feel overwhelmed and unsure about being able to actually measure your content marketing ROI? We’ve all been there – that feeling that your time, money and efforts are just going down the sink. You can’t quite figure out

6 Simple Ways to Improve the Calls to Action on Your Website

Are the calls to action on your website effective? Are you looking for ways to improve your conversion rates? Do you need some tips to improve your calls to action? Calls to Action (CTA) are those little tempters that generate excitement and direct website visitors to your landing pages, where your premium offers are featured!

How to Get Started with Content Marketing

Not sure where to start with content marketing or how to manage it within your business? Before you jump to the conclusion that you don’t have the knowledge, skills or time to produce regular and valuable content to your customers, take a moment to read through this article and familiarise yourself with some simple ways to

3 Landing Page Mistakes that Are Killing Your Conversions

You’ve probably heard marketers talk about “friction” as a being bad thing – something to be avoided. But what do we mean by “friction” in an online campaign? It’s a convenient term to denote all the little irritants and obstacles that interrupt the smooth passage of your readers’ attention from the offer you are making

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