Latest Articles
3 Rules for a Perfect Landing Page
“I hate it here.” That’s the last thing you want somebody thinking when they land on your website. You’re offering a product or service that the customer wants. You’ve put in the effort to make sure your ads and organic results appear for their searches. All of that is thrown away by an unappealing
Creating an Online Strategy from Scratch
Creating an online strategy from scratch is probably the most difficult thing a business can do, yet time and time again I see companies throw in the towel mere weeks into the development. I wonder if they have ever looked at the time and effort they have put into setting up their business and compared
Why Does Google Hate My Website?
It’s not just you… Google really does hate some websites. In fact it hates them so much it won’t even list them in their index. (You did know Google is just an index of pages it has crawled right? It’s not the whole internet.)
Why Your Website Needs a Strong Value Proposition (and How to Create One in Three Easy Steps)
A mere 17% of all visitors to your website will stay there more than 4 seconds. What do the other 83% do during the 10 seconds they’re on the site? Well, headlines are the most-read text on the Internet. Four out of five web visitors will read a headline, while only one in five will read more than
Using HubSpot’s New “Projects” Tool to Get Better at Inbound Marketing
One of the most prominent organisations in digital marketing has once again made a splash in the world of marketing education. HubSpot, the well-known inbound marketing software company, recently launched a new section of their Academy: HubSpot Projects. “Projects” are designed to teach HubSpot customers how to better accomplish their inbound marketing goals using HubSpot
Do Display Ads Work? [Case Study]
“A man rode into town on Friday, stayed at a hotel for three days, and rode out on Friday.” A little bit of lateral thinking goes a long way in the online game. If you’ve been reading my contributions you’d probably think of me as some sort of data mining enthusiast – glasses and a
How should SEO fit in with your content strategy? [Slideshare]
Content Strategy and SEO – Melbourne HubSpot User Group Presentation from Damien Elsing Last week I presented at the Melbourne Hubspot User Group meetup at Beer Deluxe in Federation Square. The presentation was all about how SEO fits in with your content strategy. The full presentation is embedded above. Here are some of the key
How Marketing Automation Saves You Money and Time
Have you ever felt pulled in multiple directions during the day as you try to cover everything at once? One minute you’re on Twitter and the next you’re trying desperately to come up with your next blog idea, only to produce something semi effective, but not great. Marketing can be a tough gig, especially when
Using Google Tag Manager to Track On Site Events
In my last offering we discussed the basics when it comes to reading the abundance of information available in Google Analytics. You would have noticed that the final line of that entry implied that there is even more data that can be gleaned in Analytics through the use of Google Tag Manager. You are so