“I hate it here.”
That’s the last thing you want somebody thinking when they land on your website. You’re offering a product or service that the customer wants. You’ve put in the effort to make sure your ads and organic results appear for their searches. All of that is thrown away by an unappealing landing page.
A mere 17% of all visitors to your website will stay there more than 4 seconds. What do the other 83% do during the 10 seconds they’re on the site? Well, headlines are the most-read text on the Internet. Four out of five web visitors will read a headline, while only one in five will read more than … Read more
You’ve probably heard marketers talk about “friction” as a being bad thing – something to be avoided. But what do we mean by “friction” in an online campaign? It’s a convenient term to denote all the little irritants and obstacles that interrupt the smooth passage of your readers’ attention from the offer you are making … Read more
