In 2015, Tom Goodwin of Havas Media started to uncover the truth behind some of the world’s most successful companies. Giants like Alibaba, Facebook, Airbnb and Uber all had something strange and unique in common: they are content non-generators.
Alibaba creates no stock. Facebook creates no content. Airbnb owns no real estate, and Uber owns no cars.
They don’t generate content, they manage it.