A CLCK Digital Case Study


From Struggling To Sell 20+ Units –
To Completely Sold Out With A Waiting List – In Just Months.

… Without using radio, TV, direct mail or referral partners.


Meet Brian Mulcahy, part owner – Village Lifestyle Park, Traralgon. 

Brian had tried a range of marketing strategies to attract new residents, yet they still had 20+ units vacant.

Brian was frustrated because their marketing spend and strategies were not getting results. 


After filling all vacancies, Village Lifestyle Park went on to be acquired by a National chain. Today Brian enjoys his own retirement filled with boating and golf. Well done Brian!  🙌

After hearing about the results we’d been generating for his Home Builder colleague, Brian approached us to see if our digital marketing strategy could help him achieve some of the goals he had for his village.

We agreed to work with Village Lifestyle Park, and immediately diagnosed Brian’s REAL marketing problem…


Brian was only marketing to 3% of the available market.

Here’s a mistake we see made by everyone from ‘newbie marketers’ to ‘seasoned experts’…

This a fact: the vast majority of businesses go to market ONLY speaking to buyers.

That usually means Google Ads targeting ‘buyer keywords’ or Facebook Ads offering ‘Buy It Now’ messaging. 

But here’s the problem: 

By doing this, you EXCLUDE 97% of potential customers.

Instead, smart businesses use modern inbound digital marketing strategies to speak to potential customers throughout all stages of the decision making process. 

Here’s how we did it for Brian…


A modern, content-fuelled marketing program that effortlessly attracts & moves prospects through the decision making process.


1. High-value content offers attract prospects, build email database, and enable lead nurturing.


2. Marketing automation moves prospects closer to a buying decision.

Remember: The average person needs more than 14 “touches” with a potential vendor before having enough trust to make a purchase decision. This only increases with a high-value purchase. 


3. Sales-focused content offers unlock sales opportunities.


4. Accelerate results with paid digital advertising.

Top tip: We’ve developed a top-secret strategy using Facebook Ads to target people from city areas to rapidly fill regional retirement communities. Ask us how! 


“We sold a vacant unit EVERY fortnight… compared to one the entire last year!”

– Brian Mulcahy (Owner, Village Lifestyle Park)

Within 12 months, we delivered “sell out” results:

What Brian had to say about working with us:


Meet the CLCK Digital Team

We help companies in retirement, construction and real estate sell expensive products and services using smart content and inbound marketing strategies. We only work with a handful of clients around Australia so that we can give each client the attention needed for results like these. If this sounds like it could help you, book in a quick chat below to find out if we can help you. 

The Core CLCK Team

Damien Elsing

Founder & Lead Strategist

Paul Giannotti

Copy & Digital Strategist

Marinda Wilkinson

Content Strategy & Copywriting

Jamie Gemell

Google Ads & SEO


Happy CLCK Digital Customers

“Sales are increasing beyond target”

“After experiencing one disappointment after the other in the online lead generation industry, we were ready to try something new. The CLCK team understood our challenges and got to work quickly.

The results have been amazing. Our Sales team have more than sufficient leads to draw from, sales are increasing beyond target and CLCK work with us as if they are part of our team.”

– Managing Director,  Boutique Home Builder

“More solid leads in a week using the CLCK approach than we had been receiving on an annual basis.”

“CLCK re-trained our staff and supplied them with an appreciation of who their customers were, where they came from and how they could engage with them. The results were amazing. We regularly achieved more solid leads in a week using the CLCK approach than we had been receiving on an annual basis.

– Brian Mulcahy
Owner, Village Lifestyle Park

“I’ve had to pause the campaign because we have TOO many leads!”

“CLCK was a pleasure to work with and structured our campaign perfectly. It has been a massive success… I’ve had to pause the campaign because we have TOO many leads!

– David Metekingi, Director, Solar Watchdog

“CLCK Digital has been instrumental…”

“CLCK Digital has been a fantastic support during the development of HubSpot in our organisation. CLCK Digital has been instrumental in helping us understand various features and helping us to get the most out of the product. We really love HubSpot now and continue to get a lot of value out of it.

– James Myers, IT & Digital Marketing Manager, Hermitage Homes

INCOME DISCLAIMER: The sales figures stated above are sales figures from (personal results, client results). Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors…including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.

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