Search Engine Optimisation (SEO)

Rank higher on Google

Do you want your business website to rank higher when someone searches for your product or services? As a leading Melbourne SEO provider, we can help.

Search engine optimisation (SEO) is the process of making your website rank higher in the results on search engines such as Google, Bing, and Yahoo.

Here at CLCK, we understand SEO. As one of Melbourne’s top digital marketing agencies, we have worked with dozens of high profile clients to help them rank for competitive search terms that generate thousands of visitors per week.

Why do you need SEO?

There are 3.5 billion searches per day on Google. This represents a massive potential customer-base for your business.

These people are searching for the products and services YOU offer.

If you don’t show up when someone searches for your product and location (e.g. “seo melbourne”), your competitors will be taking away your potential customers.

So, how do you get them to find you?

You need to tell Google what your page is about…

Think of your website like a filing cabinet. Is everything filed away where it should be? If not, Google might be trying to figure out what your site is about, but without proper search engine optimisation, it has no way of knowing.

How we help you rank higher

There are two parts to effective SEO: “on-page” and “off-page”. Both of these elements (defined below) need to work together and are equally important.

On-page SEO

The pages on your site need to be optimised to tell search engines what your website is about. Most websites have multiple on-page issues that stop them ranking to their full potential.

On-page elements we look at include:

  • URL structure
  • Page title tags
  • H1 (headline) tags
  • Image titles and alt text
  • Internal linking to relevant pages
  • Linking out to high authority sites
  • Page load speed
  • Keywords and semantic variations used throughout content
  • Schema
Download our 2017 Ultimate On-Page SEO Checklist to see how you can improve your site’s on-page SEO.

Off-page SEO

Okay, now that we’ve got the content on your site all sorted, now comes the hard part…

Google has acknowledged that the single most important factor in ranking your website higher in search results is the quantity and quality of other websites linking to your website. This includes everything from your social profiles through to media outlets mentioning your brand.

Part of our SEO process includes finding opportunities to get you incoming links from high authority websites. We do this using keyword research, claiming all your potential online profiles, content marketing, PR, partnerships, and manual outreach via email and social media. In other words – a lot of hard work!

A big part of “off page” SEO (getting sites to link back to you) is to analyse your competitors and see what sites are linking to them. You’d be surprised how many opportunities you’ll find by:

  1. Typing your main keyword into Google (e.g. “seo melbourne”)
  2. Seeing what sites rank in the top 3 places for that search term
  3. Entering those domains into a backlink checker such as WebMeUp
  4. Going to the sites that link to your competitors and seeing if there is a way to get them to link to you

In many cases this will be as simple as creating a profile on the site in question. Other times it might be more complicated, like emailing the person who manages the site and asking if your business can be added to. Often it will be impossible to get a link in the same place as your competitor. In this case just move on to the next site.

This is just one of the tactics we use for doing comprehensive off-page SEO and getting you higher rankings.

Our process for getting you higher rankings

We have a proven process for getting you more organic traffic:

  1. Assess your business goals to see how SEO can help you achieve the best results
  2. Carry out competitor and keyword research to find opportunities and threats
  3. Create a customised SEO game plan based on your specific goals
  4. Perform an “on page” technical SEO audit of your website to fix errors and optimise on page elements
  5. Implement off-page strategy to get high quality sites linking back to your content
  6. Measure, optimise, and create content over time to build your site into an authority in your industry

Making the most of your traffic – SEO meets CRO

While we’re growing your website authority using proven on- and off-page techniques, we’ll also be looking for opportunities to turn your increased traffic into leads.

There’s no point getting more traffic if your website sucks and isn’t turning that traffic into leads and customers.

We do this by using conversion rate optimisation (CRO), which includes things like improving your site design, adding relevant calls to action in strategic places around your site, and offering alternatives to just “contact us” (97% of visitors are not ready to contact you, so find another way to reach them!).

We also amplify your SEO efforts by implementing paid traffic campaigns – particularly “remarketing” on both Google and Facebook. Remarketing is a type of advertising where you place some code on your website that “tags” visitors’ browsers. When those visitors leave, you can then show them advertisements for your website on third-party sites (e.g. media sites or other sites that show ads). You’ve probably noticed this – after visiting a website you’ll start seeing ads for them appearing everywhere. It’s almost like they’re following you around the internet! This reminds people that they were browsing your site and invites them back. Remarketing is an extremely cost-effective form of paid advertising and we believe it is a “must have” for any business with a marketing budget.

Part of our SEO process is to work with you to make the most of the traffic we’ll be sending to your site, so it’s not wasted.

FAQs

How long will it take to see results from SEO?

SEO is a long term strategy that will take several months to show ROI. Having said that, we often see dramatic results after doing an on-page audit and fixing any technical errors that may be holding your site back from achieving its full potential.

Is there any risk of this SEO backfiring?

No. We don’t use “spammy” SEO techniques like cheaper providers who need to automate their process in order to cover their costs. We do everything manually and our strategies are carefully planned and implemented to ensure natural, enduring growth. SEO is simply growing your online presence and telling Google what your site is about. There should not be any manipulation, and there are no shortcuts.

By what metrics do you measure SEO success?

Some SEO companies will measure success by the number of keywords they get you ranking for. This is not ideal as your main keywords (e.g. your brand name) may not have many searches per month, so ranking for these terms is not particularly beneficial. Rather, we focus on business success metrics such as total website traffic, incoming leads, and sales generated as a result of our efforts.

How much does SEO cost?

There are no short cuts when it comes to SEO. Because of our exhaustive process for securing your website the best possible rankings in your industry, a lot of work goes into any SEO project we take on. For this reason, we are definitely not on the cheaper end of the SEO spectrum. Our SEO services begin at around $2000 per month and are tailored to your business.

Enquire Now

When you fill out the form below, we’ll review your website and let you know your options for SEO.