Are you ready for 2016?

This goes out to all the new businesses that have just started advertising online this year, props! You’ve hit the first couple of hurdles of your online strategy and you’re looking forward to that down time over the Christmas period where you can relax and not have...

Google Shopping for Christmas 2015

Part of my job is setting up Google Shopping for my clients; all that time spent liaising with web developers from overseas creating manual Data Feeds when the web developers aren’t able to pull one from the site, setting up a Merchant Center (sic) and spending...

Creating an Online Strategy from Scratch

Creating an online strategy from scratch is probably the most difficult thing a business can do, yet time and time again I see companies throw in the towel mere weeks into the development. I wonder if they have ever looked at the time and effort they have put into...

Do Display Ads Work? [Case Study]

“A man rode into town on Friday, stayed at a hotel for three days, and rode out on Friday.” A little bit of lateral thinking goes a long way in the online game. If you’ve been reading my contributions you’d probably think of me as some sort of data mining...