We get to know you, your business and your goals during our inbound marketing discovery process.
Together we develop an inbound marketing strategy to bring you measurable results over the next 90 days.
We build the framework for inbound success. This includes software and processes.
We create ongoing quality content to fuel your inbound marketing machine.
We'll track the success of your inbound and content marketing campaigns, optimising them over time.
These are the steps we take when working with clients to develop and implement an inbound marketing strategy.
This is a 30 minute phone call to help us understand your business goals and objectives. We’ll ask you about your current marketing activities, your products and services, and your plans for the future. This is to help us work out if inbound and content marketing is a good fit for you. If we think we can help you, we’ll arrange an exploratory call with a senior inbound strategist.
Once we’ve established that an inbound marketing strategy can help you achieve your goals, we need to develop a deeper understanding of your business. We’ll ask about everything from your finances, sales funnel, existing marketing activities, and KPIs. During this call you will also receive actionable advice on ways you can improve your inbound marketing efforts, regardless of whether you engage us. If you like what we have to say at this point, we’ll book you in for a full strategy presentation.
Now that we have a thorough understanding of your business, your goals, and your existing marketing, we’ll provide you with a personalised blueprint for achieving inbound marketing success. We’ll go over all the details of ways you can leverage content marketing, social media, outreach, and marketing automation to attract more leads and customers in a cost-efficient way. We’ll also present you with a 6-month game plan that details how we can help you achieve all this.
Over the next 4-6 weeks we go through a process of building your inbound marketing engine. This includes developing a content strategy and editorial calendar, planning the premium content to be produced for your lead generation, automated workflows, website optimisation (or development), software set up, and reporting. Once the engine is built, you can then choose to carry on with the strategy in house or engage us on a retainer basis.
Now that we’ve established the foundation for your inbound marketing success, we need to create the fuel that runs the engine. This includes creating regular content (at least two blog posts per week, etc.), social media management, website maintenance and support, and lead nurturing processes such as automated and broadcast emails. You’ll be assigned a dedicated account manager who’ll develop a thorough understanding of your business and be your main point of contact, including presenting weekly reports on the project progress.
These are the tools and services we use to bring you inbound & content marketing results.
We figure out your overall inbound game plan. This involves working out how to attract and convert more of your ideal customers.
Blog articles are the main funnel to attract new visitors to your site. We research and write the articles for you.
We create irresistable lead magnets that turn visitors to your site into registered leads, ready for follow up.
This is where we plan how to move your leads through the funnel so your sales team can make contact and close the lead.
We create social media strategies as part of your overall campaign, then we implement the strategy with social media management.
We set up the right analytics to track how your inbound campaign is measuring up and how it can be improved.
Your site will experience a strong increase in search rankings thanks to safe, lasting link-building strategies.
We optimise your website for inbound success, or rebuild it from scratch if needed.
We implement the right inbound marketing software for your needs and teach your team how to use it.